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We touched on Software as a Service (SaaS) a bit in the previous chapter, but let s talk about it in more depth, with a further examination of Salesforce and Google In essence, SaaS is simply the cloud vendor providing the given piece of software you want to use, on their
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The Business Case for Going to the Cloud
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servers That is, unlike PaaS in which you developed your own application, SaaS provides the application for you The line between SaaS and PaaS gets a little blurry, but the delineation is whether the provider supplies the application (SaaS) or simply provides a mechanism to develop your own applications (PaaS) The gray area becomes even more marked by companies like Google or Salesforce that offer both types of services For instance, not only can you build an application with Salesforce, but you can also allow others to use the application you developed Let s delve a little more deeply into Salesforce and Google
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PART I PART I PART I
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Google App Engine and Salesforce
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Google has partnered with Salesforce to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps The combination of the Google Apps suite of productivity applications and the Salesforce suite of Customer Relationship Management (CRM) applications enables businesses to effectively communicate and collaborate without any hardware or software to download, install, or maintain Salesforce for Google Apps also leverages the Forcecom Platform and Google s open APIs, opening up even more development opportunities for developers and partners
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NOTE Salesforce s senior vice president of AppExchange, Steve Fisher, talks about their company
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and the business case for moving your organization to the cloud later in this chapter Google and Salesforcecom have always had similar models and philosophies about delivering innovations made possible by the Internet, said Eric Schmidt, CEO of Google Salesforcecom was a pioneer in Software-as-a-Service and a year ago we joined them in this mission to bring the benefits of cloud computing to businesses of all types Together, we are making more applications and services available online so customers can focus on building their core business rather than the applications that support it Salesforcecom is thrilled to be offering Google Apps integrated with our Salesforce applications and Forcecom Platform-as-a-Service to the millions of businesses looking to manage their entire office in the cloud, said Marc Benioff, chairman and CEO of Salesforce com The combination of our leading CRM applications and Google s business productivity applications pushes forward the transformation of the industry to cloud computing The end of software is here
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Salesforce for Google Apps
Salesforce for Google Apps is a combination of essential applications for business productivity (email, calendaring, documents, spreadsheets, presentations, instant messaging) and CRM (sales, marketing, service and support, partners) that enables an entirely new way for business professionals to communicate, collaborate, and work together in real time over the Web Salesforce for Google Apps offers a complete way for businesses to harness the power of cloud computing without the cost and complexity of managing hardware or software infrastructure The following features are included in Salesforce for Google Apps: Salesforce and Gmail Businesses can now easily send, receive, and store email communication, keeping a complete record of customer interactions for better sales execution and improved customer satisfaction
Part I:
Getting Started
Salesforce and Google Docs Create, manage, and share online Google Documents, Google Spreadsheets, and Google Presentations within your sales organization, marketing group, or support team for instant collaboration Salesforce and Google Talk Instantly communicate with colleagues or customers from Salesforce and optionally attach Google Talk conversations to customer or prospect records stored in Salesforce Salesforce and Google Calendar Expose sales tasks and marketing campaigns from Salesforce on Google Calendar Built by Appirio, this application is one example of a new category of partner extensions to Salesforce for Google Apps While Salesforcecom has always enabled us to work easily with client desktop productivity tools, we love that we now have the freedom to run our office in the cloud, said Prasan Vyas of UST Global
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