barcode erstellen excel freeware SEVENTEEN in Software

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CHAPTER SEVENTEEN
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also feature multiple video programs simultaneously in a single transmission If an NTSC broadcaster is transmitting a documentary, for example, that show must be simulcast on the same broadcaster s DTV transmission, according to the rules of digital transmission laid down by the FCC Yet, that broadcaster can also carry a movie, a kid s show, and weather updates as well Again, more content During a cooking show, the actual recipe being prepared can be downloaded to a consumer s TV The educational activities of PBS can be that much more enhanced via data broadcasting as well The opportunities are vast, and the investment can be lessened if stations partner with program producers and technology providers In addition, personal video recording (PVR) devices from such companies as TiVo and ReplayTV have come on the scene, enabling consumers to watch only what they want (PVRs can, for example, find and record every available show on fishing, or cooking, or movies about World War II) PVRs may make VCRs obsolete or change consumers viewing habits They may make it possible for broadcasters to sell more screen real estate and ancillary merchandise PVRs are still complex to use, but they may become part of future set-top boxes in mass deployment Clearly, the age of DTV is redefining television, and what we have known as broadcast TV is in for major redefinition Where the areas of opportunity lie for content creators is still to be determined, but demand for new content of one kind or another seem assured
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THE INTERNET
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The value of the Internet in the DTV puzzle can t be overstated The Fox Network, for example, has developed an animated, interactive link to the Web sites of its owned and operated stations that will include ways for its stations to generate income via online merchandising Every other major US network has similar activities already working Watch a show and buy a sweater just like the one the star is wearing See a documentary and click on an icon to purchase a VHS copy Like the
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AM FL Y
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THE DTV TRANSITION
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product advertised Click, enter your credit card number, and it s in your mailbox later that week There s no doubt that people are using the Internet A University of Texas study has found that over $300 billion was spent online in 1999 Once the convergence of TV and the Internet becomes transparent to the end user as many experts predict TV stations (or cable companies or DBS providers) stand to reap rich rewards There s a huge potential for DTV and the Internet, but creative ways of stimulating people s desires to use them for monetary gain have yet to be fully developed (The success of those online companies that have found a way to generate interest among the clutter, is not easily copied) The terrestrial television industry is wrestling with these issue at the same time that it s faced with investing in converting to DTV And DTV isn t simply a revised version of what broadcast television has always been it s a delivery pipeline carrying multiple forms of content, some of which are interactive or otherwise new Control of that distribution pipeline into the home is the most important part of broadcasting, cablecasting, DBS, and every other form of content distribution in the new millennium Perhaps HDTV will ultimately be a premium VOD service for viewers with state-of-the-art home A/V theatres (Consider: Advertisers have thus far been unwilling to pay more for their commercials to be shown in HD because there are so few viewers) Whatever happens, digital content creators must keep an eye on the DTV transition and be mindful of the fact that its outcome may challenge them to supply programming of a quality and quantity radically different from what has gone before
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