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THE PROMISE OF DIGITAL INTERACTIVE TELEVISION
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ATSC DATACASTING Although the primary focus of the ATSC DTV system is the conveyance of entertainment programming, datacasting is a practical and viable additional feature of the standard The concept of datacasting is not new; it has been tried with varying degrees of success for years using the NTSC system in the United States, and PAL and SECAM elsewhere The tremendous data throughput capabilities of DTV, however, permit a new level of possibilities for broadcasters and cable operators In general, the industry has defined two major categories of datacasting:
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Enhanced television Data content related to and synchronized with the video program content For example, a viewer watching a home improvement program might be able to push a button on the remote control to find more information about the product being used or where to buy it Data broadcast Data services not related to the program content An example would be current traffic conditions, stock market activity, or even subscription services that utilize ATSC conditional access capabilities
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Effective use of datacasting could have far reaching effects on advertising and commercial broadcaster business models A new generation of intelligent ATSC receivers with built-in Internet browsers and reverse communications channels will be able to seamlessly integrate Internet services with broadcast television
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DIGITAL HOME NETWORK
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It is expected that in the near future, data for audio, video, telephony, printing, and control functions are all likely to be transported through the home over a digital network This network will allow the connection of devices such as computers, digital TVs, digital VCRs, digital telephones, printers, stereo systems, and remotely controlled appliances To enable this scope of interoperability in home network devices, standards for
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CHAPTER NINETEEN
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physical layers, network information, and control protocols must be generally agreed upon and accepted Although it would be preferable to have a single stack of technology layers, no one selection is likely to satisfy all cost, bandwidth, and mobility requirements for in-home devices From a broadcasting perspective, the ability to provide unrestricted entertainment services to consumer devices in the home is a key point of interest Also, ancillary data services directed to various devices offer significant marketplace promise Control and protocol standards to enable the delivery of selected programming from cable set-top boxes to DTV sets using IEEE 1394 have been approved by the Consumer Electronics Association (CEA) and the Society of Cable and Telecommunications Engineers (SCTE)
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PREDICTIVE RENDERING
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Traditionally, television-based content producers have a great deal of control over how their product appears to the customer The conventional television paradigm would be problematic if there were no assurances that a content producer could predict how their content would be rendered on every receiver-display combination in use by consumers The requirement for predictive rendering, then, is essentially a contract between the content developer and the receiver manufacturer that guarantees the following parameters:
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Content will be displayed at a specific time Content will be displayed in a specific sequence Content will look a certain way
The presentation engine supports these requirements through a well-defined model of operation, media synchronization, pixel-level positioning, and the fact that it is a conformance specification The model of operation formally defines the relationship between broadcast applications, native applications, television programs, and on-screen display resources
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Pixel-level positioning allows a content author to specify where elements are rendered on a display It also allows content authors to specify elements in relation to each other or relative to the dimensions of the screen The presentation engine architecture consists of five principal components:
Markup language, which specifies the content of the document Style language, which specifies how the content is presented to the user Event model, which specifies the relationship of events with elements in the document Application programming interfaces, which provide a means for external programs to manipulate the document Media types, which are simply those media formats that require support in a complaint receiver
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