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Campaignforce is a product of the fertile minds at salesforcecom I came across it at a salesforcecom launch of something else I went to in San Francisco in 2007 that has a back story that I ll tell you if you ask (it involves wine) I was impressed and I saw its power both because it was something that you could quickly get up and running and because someone had put the kind of thought into it that made it more than a mere port of its salesforce automation application Plus it had some very cool mash-ups using the always popular Google maps What it does is what campaigns have to do It manages the volunteers and the donors for a given campaign It provides visibility to budgets and their use, it organizes and tracks the donors by issues they are interested in or by geographical location (thus the use of Google
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CRM at the Speed of Light: SoCiaL CRM StRategieS, tooLS, and teChniqueS foR engaging YouR CuStoMeRS
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maps) It can pull in data from national polls and compare results to the other candidates Probably the most important single feature is who it synchronizes with and how It will actually synchronize via NetFile (in the states that NetFile is available) with the Federal Election Commission (FEC) to report donations It then syncs FEC donation verification with the candidate s donor list so that the candidate has a true record of the donation levels of each donor It can do this with some state election commissions too As with all salesforcecom applications and services, there are strong APIs and web services and the Forcecom platform so that you can build mash-ups to pull in unstructured data like the status of Barack Obama s Facebook organization or the number of Twitter tweets about John McCain By Super Tuesday 2008, 30 campaigns were using it, including Mitt Romney and Ron Paul Not bad
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In February 2009, the US Army announced that it was using salesforce com in a pilot recruitment program That itself isn t all that interesting, frankly Just sounds like another customer But in this case, it s being used in conjunction with the Army Experience Center, a recruitment center that includes simulations, video games, and interactive career tools It is spacious, casual, and in a mall in Philadelphia The use of salesforcecom in this environment is for its ease of implementation and its ability to capture data and create a single customer record When the prospective recruit registers, they provide basic demographic and contact info age, education, and family military history, among other things The idea is that the recruiter will be able to see the individual s likely level of interest and recruit more effectively What also made this valuable to the army was that it took only four months to implement The army called the cost inconsequential Which might or might not be a good thing for salesforcecom
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The State of Virginia: Pilot One Stop
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Get this one There was a time not too long ago when if you wanted to register a business in Virginia you might have to fill out up to 28 forms that would be sent to four separate agencies at three separate levels state, county, and city Some of the forms were paper, others were either digital or paper But none were connected to each other
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the diffeRenCe: CRM, the pubLiC SeCtoR, and poLitiCS
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According to Kaveh Vessali, that meant registering a business in Virginia would require the registrant to enter their name, address, and Social Security number 19 times Salesforcecom was deployed in Pilot One Stop a program using salesforcecom to create a wizard that would allow the registrant to enter data once which would autopopulate the forms and then send the forms themselves to the appropriate state, city, and county agencies Any changes were updated automatically on all forms Note the uses of salesforcecom in campaigns, at a federal level, and at the state level, and, of course, with the Citizen Briefing Book, in the new administration Maybe not lots of headlines, again, a salesforcecom anomaly there, but there are lots of uses in the public sector both traditionally and contemporarily, which in this case, is a good thing
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