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Suffice it to say that Web 20 is not a technology per se; instead, it is an approach to using technology to enable interoperability and collaboration It is a means to engage what some have called mass collaboration When most people think about Web 20, they are usually referring to tools and platforms such as YouTube, Twitter, Facebook, MySpace,
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and the hundreds of other capabilities that are being used on a daily basis At the same time, it is equally important to understand how Web 20 provides both a new technology and a business model that enables those tools and platforms to work together to enable widespread information sharing and collaboration cross-platforms As we shall see a little later in this appendix, it is the combination of both of these aspects that can create a truly profound change in the way in which citizens interact with their government In past presidential campaigns, even the best political websites were merely used to push information out and raise money The 2008 campaign changed this forever While the so-called YouTube debates were often maligned, they raised the specter of ordinary citizens being able to impact the direction of the presidential debates They set the stage for the demand for every candidate to hold virtual town meetings in which local campaign events become opportunities for citizens all over the country to interact and interrogate candidates on a regular basis As important as the political impact is, the impact on formulating policy can be even more profound During the primary campaign, both Hillary Clinton and Barack Obama took this one step further, soliciting input on policy such as health care In Clinton s case, she received some 40,000 inputs Shortly after the election, the Republican National Committee unveiled a new plan in which they declared their intention to have citizens help develop the Republican platform prior to the next convention Over the last a couple of decades there have been several initiatives designed to change the way in which the government provides information and services to the citizenry Two of these initiatives the National Performance Review and the E-Government Initiative were largely efforts to use the Web to better serve citizens While these had mixed results, even the best of them tended to be one-directional providing information to the citizens And if they involved any degree of interaction, they involved getting information from the citizens What they didn t involve was any form of real interactivity where citizens and government were communicating and working with one another That is the next step We are at a perfect storm where the technology, the business model, the expectations of the population, and the willingness of government are all coming together to create a true revolution in how the business of government can work
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This is not without its challenges As the Obama administration moves the use of these technologies from the campaign to governing, they are finding numerous impediments In an article in the January edition of Fast Company magazine entitled The Wired Presidency: Can Obama Really Reboot the White House author Evan Ratcliff was one of many who outlined some of the basic obstacles that will have to be overcome in order to accomplish this First and foremost is the bureaucracy itself, which has fostered a culture that resists change For example, according to Fast Company, the federal government has 24,000 different websites with each agency having its own rules of adoption, enterprise architecture, and the like While one would think that agencies would welcome rationalizing these in some way, the opposite has often been the case, with each agency steadfastly defending its own approach In addition to this are a number of mostly outdated rules and regulations that were implemented before anyone anticipated the potential for how Web 20 technology could help establish a truly transparent and interactive government Among these are The Paperwork Reduction Act Requires agencies to go through a painstaking process to do surveys of more than ten people This could make obtaining input from citizens via the Web difficult The Presidential Records Act Requires preservation of all written communications from the White House This could make maintaining a dynamic web presence difficult Security requirements Makes it difficult to link with nongovernment sites and difficult to use open source tools without going through a detailed certification and accreditation process This also prevents government agencies from using many cloud computing capabilities, since they are required to protect their own data No endorsement rules This too makes it difficult for the government to link to external sites To the administration s credit, they began to tackle this problem almost immediately after assuming office For example, the General Services Administration (GSA) negotiated arrangements with Flickr, YouTube, Vimeo, and bliptv to allow government agencies to use tools that enable people to post, share, and comment on videos and
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