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one that blows the autocratic managers away: Could you do me a favor This one just doesn t sit well with lots of managers Here are some of the things they have said to me: What are you talking about You re paying them, they owe you a good job, You ve got to be nuts They are not doing you any favor It s their job, and so on and so on All are really good arguments, and all are really, really incorrect (If you agree with any of these, its time to wake up and smell the coffee because the only thing pay will do is get people to show up and stay with you Not bad, but certainly not peak performance) And the fastest way to achieve peak performance is to treat all employees as if they are volunteers
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How to Treat Employees Like Volunteers
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People volunteer and devote inordinate amounts of energy, time, and resources if they are passionate about a cause they believe in You can engage the same passion in your employees by having them align themselves with the passion of the founder think Jeff Bezos at Amazon1 or the passion of the culture of the organization think Recreational Equipment Incorporated, better known as REI2 or the passion driven by the corporate philosophy think Johnson & Johnson By the way, the latter two are preferred ways of stimulating internal motivation because sooner or later the chief executive of cer (CEO) retires or departs for less positive reasons think Martha Stewart, Bernie Ebbers of WorldCom, or Samuel Waksal of Imclone And the way to institutionalize this is to build a positive organizational culture
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This is a culture where people want to come to work Virtually all the successful companies I have ever consulted with accomplish this by taking employee job satisfaction very seriously Most measure it at least once a year, several tie compensation of managers to the level of employee satisfaction, and virtually all use a wide variety of informal systems such as breakfast with the boss, employee town hall meetings, schmoozing with employees, functional suggestion boxes, and so on In short, do whatever you can to keep your nger on the pulse of how satis ed your
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employees are Lest you think this is frivolous, studies now show that there is a positive correlation between level of employee satisfaction and customer satisfaction In other words, if your employees are satis ed, your customers will be satis ed, your sales with increase, and your bottom line will improve Herb Kelleher, former CEO of Southwest Airlines, said it best: If we ever lose our culture, we will have lost our most valuable competitive asset 3 Case in point: Dennis Madsen started as a part-time employee stocking shelves 36 years ago at REI Today he is the president and CEO of the 6300-employee, $735 million cooperative that sells specialty gear to avid campers, hikers, climbers, and others with a passion for the great outdoors This is the same company that has shown up on the Fortune 100 list of the 100 best companies to work for six years in a row The secret, according to an interview with Dennis Madsen in the Harvard Business Review, is getting the culture right Employees can get bene ts and incentives anywhere, but it s harder for them to nd a place where they can totally immerse themselves in the culture We attract outdoorsoriented employees who sustain the culture and attract even more likeminded employees They share the same interests and values; they re committed to the environment, to the community, to work-life balance, and to having fun outside 4
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