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buzzwords that no one would use in a search You might consider your item a fantastic item, but unless your item is associated with the Fantastic Four, forget it
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Don t assume the category name will carry over
and support finding your item by a bidder For example, if you are selling Classics Illustrated Juniors comic books and place them in the Books | Children s | Classics category, make sure you repeat Classics in your title
Photographic composition defines the detail, orientation, and symmetry of the picture In eBay parlance, this boils down to taking pictures that focus on the item you are selling If you are selling a silver place-setting, concentrate on the silverware itself, not on how well you can set a dining room table Close-up pictures show details a buyer will be interested in; save the panoramas for your next trip to the Grand Canyon!
THINK SIZE
That new gazillion-megapixel camera takes great pictures, as evidenced by the striking print that comes off your inkjet printer Most bidders and buyers, however, don t want to wait the two and a half hours it would take to download that picture Use a resolution that is suitable for viewing online (anything over 100 pixels is unnecessary) Also, size relates to composition a small picture makes it hard to see detail eBay recommends a 1024 768 (pixels) size
UTILIZE GOOD LIGHTING
Dark, backlit, and shadowed pictures show you are either an amateur photographer or haven t taken the time to create a quality picture neither of which adds to your selling potential Use a flash, unless you have added auxiliary lighting or have good natural lighting There is no additional cost to take several shots with a digital camera until you have one that provides your item in its best light
CREATE A MINI-STUDIO
Even if you are a casual seller, it is worth your time to set up an area that provides a pleasing environment for your pictures For example, if selling furniture, you might have a kit of backdrop sheets, clamps, floodlighting, and a dolly available When selling small items, such as glassware, you might line an open box with fabric to create an instant setting or purchase a commercial light box, such as the Cloud Dome (wwwclouddomecom)
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QUICKFACTS
DESCRIBING YOUR ITEM
An item description serves several basic purposes
ENHANCE YOUR PICTURES
It captures a buyer s attention using fonts, color,
pictures, and other design elements
It clearly describes the item you are selling in terms
of what it has to offer and the condition it is in
It acts as a placeholder for photos and graphics
that support the text
Despite your best efforts, sometimes you are just unsatisfied with the results of your picture taking Fortunately, most digital cameras come with at least rudimentary picture-editing software, and if they don t, you can purchase programs designed for the novice photographer, the professional photographer, and everyone in between Editing programs such as Adobe s Photoshop and Photoshop Elements allow you to change resolution, sharpen images, adjust color, and otherwise change several other image attributes (see Photoshop QuickSteps or Photoshop Elements 3 QuickSteps, published by McGraw-Hill/ Osborne, for more information on editing pictures)
It informs the bidder of transaction details, such
as payment and shipping/handling (payment and shipping are addressed separately later in the Sell Your Item form, though many sellers prefer to explain their policies in their descriptions)
Create a Custom Item Description
eBay gives the seller a lot of latitude in creating an item description that is outside the boundaries of the tools and features on the Sell Your Item form With only minimal knowledge, you can put together what is essentially your own Web page using Hypertext Markup Language (HTML) editors or adding the HTML code yourself You can create eye-catching listings that include backgrounds, multiple pictures, a logo, and links to other Web pages that support the item, you as the seller, and your other eBay activities, as shown in Figure 6-1
USE A WYSIWYG HTML EDITOR
It helps you avoid potential headaches (or legal
action) by accurately describing the item so that the buyer cannot claim that the item is not as
described
The easiest way to create a Web page that you can use as your item description is to purchase a WYSIWYG (What You See Is What You Get) HTML editor, such as Microsoft FrontPage, that lets you use word processor-type controls to format text, add pictures, and create links
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