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Figure 10-11: A well thought-out profile, along with PowerSeller status, will help drive customers to you
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One idea for capitalizing on the eBay juggernaut is to open a brick-and-mortar storefront and accept items off the street to sell on eBay Basically a consignment business, you typically charge an upfront insertion fee (different from and greater than eBay s fee) and then pay the consignee when the item sells, minus shipping costs and a commission fee You can open your own store or join one of the national franchises, such as iSold It (wwwi-solditcom) and QuikDrop (www quikdropcom) However, eBay doesn t leave you completely on your own You can aspire to become an eBay-sanctioned Trading Post , a drop-off store designation for trading assistants with a demonstrated sales record (a minimum of $25,000 in monthly eBay sales)
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Add a logo that distinguishes your business
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The description provides a place to give buyers a sense of what items you have for sale
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Link to your About Me page Buyers can search for items within your Store
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Categories allow you to customize how you want your listings organized
Promotion boxes highlight items
Figure 10-12: An eBay Store offers an inexpensive Web presence to showcase your inventory of items
NOTE
eBay Store inventory listings do not appear when searching or browsing in the main section of eBay, wwweBaycom They are restricted to searches within the eBay Stores arena (Buyers can search eBay Stores from within the main section of eBay by clicking Advanced Search on the eBay header and clicking Items In Stores on the Search sidebar) However, a short list of Store inventory listings does appear when a search in the main section of eBay returns fewer than ten standard listings
Open an eBay Store
eBay provides an easy-to-set-up, inexpensive feature that allows you to establish an eBay Store as a home within the eBay community (see Figure 10-12) If you maintain a few dozen or more listings, you may find that having a virtual storefront provides greater visibility to your listings by gathering them under one roof yours
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DECIDE IF AN eBAY STORE IS FOR YOU
NOTE
Final value fees for eBay Store inventory items, as with standard auction and Buy It Now listings, are based on the selling price of the item Selling prices up to $25
You can open an eBay Store under one of three subscription levels Some of the basic benefits and features of opening an eBay Store include the following:
are charged 10 percent Selling prices above that are progressively charged: Over $25 and upto $100, 7 percent is added; over $100 and upto $1,000, 5 percent is added; and over $1,000, 3 percent is added For example, the final value fee for an item selling for $800 would be $4275 ($250 plus $525 plus $35)
Creating eBay Store inventory listings (Buy It Now type format) that run for greater lengths of time than standard listings (30 days or Good Til Canceled) to help minimize relisting headaches Saving money on eBay Store inventory listings for example, the insertion fee for an item with a starting or reserve price that is less than $25 is only $005 every 30 days (final value fees and similar upgrade fees also apply) Displaying standard auction and Buy It Now listings within your Store along with your Store inventory listings Organizing your Store items in custom categories Obtaining your own URL that you can provide to potential buyers, both in and out of eBay Cross-promoting listings by displaying similar or complementary listings that appear in the Sell Your Item form and in bidding and purchase e-mails your customers receive (See Use Cross-Promotion earlier in the chapter) Customizing your Store s presence by selecting themes or by using your own HTML design, inserting your own logo and graphics in the Store header, and including additional pages Obtaining monthly sales reports from eBay, breaking out your sales into several categories, such as the number of unique buyers, how buyers got to your listing, and bids per listing (see Target Selling with Your Sales Data earlier in the chapter)
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