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Quickly, in 55 characters or less, tell The Donald (Trump) why he should hire you for a $250,000-a-year position Keeping that metaphor in mind will help you craft titles for your items that bring bidders to them and entice bidders to take the subsequent steps of viewing your pictures, reading your description, and submitting a bid Bidders will be scanning lists looking for interesting titles You will only have a few seconds of a bidder s time to entice him or her to look at your item in more detail
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ADD THE ITEM TITLE
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As a web application, the eBay selling form must conform to the rules and syntax that govern how text, pictures, and just about anything is used on the Web The basic language used to format text and insert photos is HTML (Hypertext Markup Language) You don t need to be conversant in HTML to use eBay, but a rudimentary understanding of how HTML works and knowing how to do some simple techniques will reap great rewards See 6 for more information on using HTML in eBay
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In the Sell Your Item: Describe Your Item page, shown in Figure 5-6, type your title in the Item Title text box You cannot use HTML to enhance your 55-character (including spaces) title, nor can you use asterisks or quotation marks
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Figure 5-6: Type an accurate title (and perhaps a subtitle) that clearly describes your item and includes keywords you think a bidder would use to nd the item
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QUICKFACTS
CREATING A GOOD TITLE Clearly describe your item, using keywords that a
bidder might typically use to nd the item
ADD A SUBTITLE
Place the more important keywords toward the beginning of the title If your item has associated branding, model names, or other unique descriptors, be sure to include them KitchenAid 5-qt Artisan 325-watt Mixer, Black provides a whole lot more information and potential keyword hits than just Mixer This is also a good example of using both speci c (KitchenAid, Artisan, 325-watt) and general (Mixer, Black) keywords for searchers who know exactly what they want and those who only kind of know what they are looking for Don t waste valuable characters by including buzzwords that no one would use in a search You might consider your item a fantastic item, but unless your item is associated with the Fantastic Four, forget it Don t assume the category name will carry over and support nding your item by a bidder For example, if you are selling Classics Illustrated Juniors comic books and place them in the Books | Children s | Classics category, make sure you repeat Classics in your title
Subtitles, for a fee ($50), allow you to double the 55-character limit imposed by the Item Title box Subtitles are used to add amplifying information and differentiate your item from a list of similar items, allowing you to load the title with keywords the buyer will be using to nd the item Subtitles are governed by the same limitations as titles
1 In the Subtitle box, type your amplifying information, adhering to the 55-character limit
(If you go over the limit, eBay might do some editing for you)
2 Scroll to the bottom of the page to enter the item description
Good item titles follow generally accepted protocols that have stood the test of (eBay) time Search for items similar to yours and see what other sellers are using to describe their items Also, look at completed auctions to view the titles used by successful sellers Do an advanced search, and select Completed Items Only, or browse to the category you will be selling your item in, and on the left sidebar, under Search Options, select Completed Listings and click Show Items Figure 5-7: Categories that include item speci cs allow you to add information about your item that buyers can use to nd it
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