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Windows Listing an Item to Sell eBay QuickSteps XP QuickSteps Storing Information
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Create the Item Description
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An item description serves at least four basic purposes
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Subtitles are not searched when bidders use a Basic Search If bidders select the Search Title And Description check box, however, text in the subtitle will be searched
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Captures a bidder s attention Clearly describes the item you are selling in terms of what it has to offer and the condition it is in Acts as a placeholder for photos and graphics that support the text Informs the bidder of transaction details, such as payment and shipping/handling
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Some categories offer item speci cs, or basic information on your item, that you can provide, allowing bidders and buyers to ne-tune their search for items within a category If your main or second category has item speci cs, you will see an additional section on the Describe Your Item page, as shown in Figure 5-7
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In addition to the three different interfaces that eBay provides for inserting an item description, you also can use common word-processing techniques to move or copy text (see the QuickSteps Creating Descriptions outside eBay ) or use eBay templates (see Add Themes and Counters ) The three eBay interfaces allow you to type plain text, enhance it with word processing-like styles to spice up the formatting, or format it using HTML tags you apply To type an item description using eBay tools, on the Describe Your Item page below the title area (as shown in Figure 5-8), do one of the following:
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Click the Standard tab, and start typing your description Select text by dragging over it, and use the formatting toolbar to apply formatting styles (see the QuickSteps Using the Formatting Toolbar ) Press ENTER to create new paragraphs Click the Enter Your Own HTML tab, and type your description Format the text by typing the applicable HTML tags, or paste text from an HTML editor already tagged See 6 for more information on using common HTML formatting tags Click Use This Alternative if either of the rst two methods proves problematic for you Your page is reconstructed using a more basic Item Description text box tool, and you can only add formatting using HTML tags
To see how your description will look to prospective bidders, click Preview Description below the Item Description text box or Preview Your Description from the spelling checker Click Close Window to return to the Sell Your Item template
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Windows XP QuickSteps StoringItem to Sell eBay QuickSteps Listing an Information
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UICKSTEPS
CREATING DESCRIPTIONS OUTSIDE EBAY
As you probably know, word processors allow you to write more accurately, easily, conveniently, and faster than typing text into the text boxes on the eBay auction form (See 6 for information on using HTML editors and formatting using HTML tags) USE WORD PROCESSORS Figure 5-8: Choose from three different ways to type your description
Click to type and paste text with HTML tags
Save text for use in future listings
View tips tailored to your category
Use formatting tools
There are several programs that can create text for use on the Web
1 Open a word processor, such as Microsoft Word or
WordPad (available in Windows by clicking the Start button and selecting All Programs | Accessories | WordPad)
2 Type your description and format it using the
available styling tools to align and emphasize text
3 Use grammar and spelling checkers to correct
mistakes, and dictionaries and thesauri to assist you in wordsmithing
4 Save your description in an eBay-related folder so
you have a record of your work and can use it again TRANSFER TEXT INTO EBAY FROM OTHER PROGRAMS In order to get the text you ve created into the eBay selling
form, you need to cut or copy the text in the originating program and paste it into the respective eBay text box (Paste formatted text onto the Standard tab; place text with HTML tags on the Enter Your Own HTML tab)
1 Select the text you want to transfer to eBay by
dragging over it or using keyboard shortcuts to highlight the text Cotntinued
Click to see what your description will look like in a browser Spell check your title and description Get toolbar help Use this method if either the Standard or HTML tabs are problematic
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Windows Listing an Item to Sell eBay QuickSteps XP QuickSteps Storing Information
SPELL CHECK YOUR WORK
CREATING DESCRIPTIONS OUTSIDE EBAY (Continued)
2 On the program s Edit menu, choose Cut to remove
the text from the program or Copy to retain the text in place (or click their respective buttons on the toolbar) In either case, a copy of the text is placed on a temporary clipboard from where it can be retrieved
Bidders are not typically interested in whether you have an English degree, although a poorly constructed description will raise some eyebrows
1 To use the built-in eBay spelling checker, in the Item Description area, below the Standard and Enter Your Own HTML tabs, click the Spell Check button If the spelling checker nds any problems, it will highlight potential errors, suggest alternatives, and allow you to accept or ignore any changes, as shown in Figure 5-9
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