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One of the biggest advantages to hosting your own pictures is you have a virtually unlimited number of pictures you can display in your auction listing and free from any eBay fees The trick is that you have to include them in your Item Description; otherwise, you are limited to one free picture using the Your Own Web Hosting tab in Step 3, Pictures & Details, of the Sell Your Item form See Create a Custom Item Description in this chapter for techniques on using HTML to spice up your descriptions by formatting text, adding pictures and logos, and providing links to other web sites and your e-mail address
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If you are a total do-it-yourselfer, you can have a web server sitting in your den that stores the pictures that appear in your auction listings simply type your URL and picture location, for example, http://mywebsitecom/ ebay/2237301954jpg, in the Your Own Web Hosting tab in Step 3 of the selling form Unless you have a web server for other pursuits, however, it is not practical to create one just for hosting eBay pictures (common expenses include a computer, software, static IP address, constant Internet connection, and rewall not to mention your time)
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USE A THIRD-PARTY WEB SITE
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Most ISPs (Internet service providers) offer some limited (and often free) space on a web server where you can set up a personal web site as part of your service contract You can use this same location to host your eBay pictures Also, you can rent web server space from many web hosting companies The steps to using this method include:
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1 Set up a folder for eBay use on your web site by obtaining from your ISP or web
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server administrator the FTP ( le transfer protocol) address and logon data to access your web site Use an FTP program, such as CuteFTP (wwwcuteftpcom) or WS_FTP Pro (wwwipswitchcom), to connect to the web site
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2 Transfer the picture from your computer to the web site using the FTP program, as
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shown in Figure 6-15
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3 Click the Your Own Web Hosting tab in Step 3, Pictures & Details, of the selling
form
eBay QuickSteps
Making Your Listing Stand Out
4 Type the URL to your picture (different from the FTP address) in the Picture Web Ad-
dress text box
Folders and les on web server
Local folders
Select les and click direction arrows to transfer les
Figure 6-15: FTP programs let you drag and drop les between your local computer and a remote web site
CAUTION
Make sure the location you use to host your pictures does not require a user name or password for web (http://) access Your bidders will only see a small red X instead of the picture of your item if there are access or connection issues
USE A SERVICE
For a small fee (a few dollars a month), or even for free, you can use a service similar to eBay Picture Services that provides hosting, a transfer service (an online form that lets you browse for pictures on your computer and FTP), and editing features For sellers with limited computer experience or who want the ease of eBay Picture Services but with more features, this is probably the way to go A Google search displays services you can choose from, as shown in Figure 6-16 The service you choose will provide instructions on what to type in the selling form to access your pictures
eBay QuickSteps
Making Your Listing Stand Out
Create a Custom Item Description
eBay gives the seller a lot of latitude in creating an item description outside the boundaries of the tools and features on the Sell Your Item form described in 5 With only minimal knowledge, you can put together what is essentially your own web page using HTML editors or adding the HTML code yourself You can create eye-catching listings that include backgrounds, multiple pictures, a logo, and links to other web pages that support the item, you as the seller, and your other eBay activities, as shown in Figure 6-17
Figure 6-17: Create listings that showcase your item with additional pictures and hyperlinks
2 3 4 5
Figure 6-16: A number of services support hosting and other services for eBay
Background
Hyperlinks to other web pages
NOTE
eBay has strict guidelines on the type and number of links you can use in the item description in Step 2 of the selling form You should review the links policy in its
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