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Checkout is used to pay for postage-due mailing labels Print Labels shows you a sample of the label to be printed, as shown in Figure 8-13
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You can print USPS or UPS mailing labels and pay for them from your PayPal account
1 Open My eBay, and display the Items I ve Sold view 2 Select the check box to the left of the item you want
to ship, and click Print Shipping Labels at the bottom of the view
3 Log in to PayPal, and then choose the shipping service you want to use, as shown in
Figure 8-14: You can ship using USPS or UPS with an eBay/PayPal tool that provides integrated payment and tracking information
Figure 8-14 Click Continue
4 Choose your shipping options, and click Continue
5 Con rm your shipping service and cost Click Pay And Continue to
nish the process and print your label Shipping con rmation and tracking data is provided to you by e-mail (see Figure 8-15) and is available on your PayPal Account Overview page
eBay QuickSteps
Closing Out Your Sale
Figure 8-15: After you create a mailing label, you receive an e-mail that con rms the transaction and provides tracking and other instructions
NOTE
If you don t need postage included with your mailing label nor want to go online to print out mailing labels, you can do it the old-fashioned way from your computer and printer
NOTE
You can only use the PayPal shipping tool with UPS when shipping to a street address You cannot ship to a PO Box address
Resolve Non-Sales
Much like the salesperson s mantra, A sale starts when the customer says no, you cannot give up on an eBay listing that completed but didn t provide a sale You have two powerful eBay features at your disposal: relisting and Second Chance Offer Relisting an item allows you to try selling the item again at a reduced cost Second Chance Offer comes into play when you and the highest bidder cannot come to terms and the item is offered to other auction bidders (can be also used in a few other situations) See 9 for information on actions you can take when a transaction really starts going south 193
9 10
eBay QuickSteps
Closing Out Your Sale
Relist an Item
eBay provides a 90-day window of opportunity to relist an item that did not sell or did not receive a bid and receive the insertion fee refund (The same deal applies to an unpaid item, or UPI, formerly called a non-paying buyer, or NPB See 9 for more information on actions to take for UPIs ) There are several stipulations you must satisfy:
Figure 8-16: Prior to relisting an item, you should consider making changes to improve your sales the second time around
You are only allowed one relisting for a refund the rst time you relist The relisting starting price must be less than or equal to the rst listing Only single-quantity, online auction and xed-price selling formats are eligible You cannot add a reserve if the original listing didn t have one If a reserve was used the rst time around, the relisted reserve must be less than or equal to it The item must sell to receive the refund
To relist an item:
1 Open My eBay 2 On the My eBay Views sidebar, under All Selling,
click Unsold
3 In the Action column of the listing you want to relist,
click Relist
4 On the Relist Your Item page, shown in Figure 8-16,
click any of the Edit or Add links next to the section of the selling form that you want to change, and review any eBay recommendations
5 Click Submit Listing at the bottom of the page when you ve
completed any changes to the original listing
eBay QuickSteps
Closing Out Your Sale
QUICKFACTS
CHANGING A LISTING FOR SUCCESS
Relisting an item without changing anything seems doomed to fail from the start Consider changing the Sell Your Item form before you try a second sale to resolve one or more of these potential problems:
Get a Second Chance Offer
It ain t over til it s over can certainly apply to an eBay sale If you and your winning bidder cannot come to terms to complete the sale, you can offer the item to a non-winning bidder The Second Chance Offer is free (you pay a nal value fee only when the offer is accepted), but must be selected within 60 days of a completed sale and you must have at least one non-winning bidder
Item is too expensive Lower the price by starting the bidding at a lower starting price, remove the reserve, or lower the Buy It Now price Item payment options are too restrictive Accept additional methods of payment Item cannot easily be found Change the category, add a second category, or change the title to contain better keywords Item doesn t attract buyers Change pictures to give a better presentation or show more detail; rewrite the item description to describe its selling points; or add upgrades, such as a gallery picture or highlighting Item shipping and handling charges are too excessive Eliminate any handling fees, charge exact shipping, and write off your time and incidental expenses for this particular item
1 Open My eBay 2 On the My eBay Views sidebar, under All Selling, click Sold 3 Click the Action column down arrow for the item you want
to offer to another bidder, and select Second Chance Offer from the drop-down list (you might need to sign in rst)
4 On the rst Second Chance Offer page, click Continue 5 On the second page, shown in Figure 8-17, select a duration
for the offer and the bidder to whom you want to offer the item (if you have duplicate items for sale, choose as many bidders as you have items left for sale) Select Send Me A Copy if you want an e-mail copy of the offer sent to you Click Continue
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