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Failure rates climbed significantly in 2001 and 2002, when the dot-bomb era claimed thousands of casualties, turned Nasdaq darlings into duds, and foreshadowed a broader economic slowdown True entrepreneurs have remarkable resilience, however, and the statistics suggest that they need it The average entrepreneur fails 38 times before succeeding4a One such entrepreneur is Steve Perlman, the cofounder of Web TV Networks, which he sold to Microsoft in 1997 for $425 million Before his success with Web TV, he had been involved in three start-up failures in a 10-year period Despite these odds, people are still pursuing the entrepreneurial dream And this is taking place not only in the United States, but overseas as well For example, in Taiwan, 1,373 electronics companies were started in 1997 By the end of the year, 1,147 of these companies, or 84 percent, had gone out of business5 Despite this high failure rate, the entrepreneurial spirit was alive and well in Taiwan at that time, as evidenced by the fact that the venture capital industry in Taiwan, which had a compound annual growth rate (CAGR) of less than 16 percent from 1990 to 1995 and never exceeded US$600 million in total investments during that period, grew over 67 percent from 1996 to 1997 and over 36 percent from 1997 to 1998, ending at $22 billion in total investments in 19986 In 2005, the Taiwanese venture capital industry invested over $57 billion 6a One of the obvious reasons for the high rate of entrepreneurial failure is that it is tough to have a successful product, let alone an entire company A recent Nielsen BASES and Ernst & Young study found that about 95 percent of new consumer products in the United States fail7 Kevin Clancy and Peter Krieg of Copernicus Marketing Consulting estimated that no more than 10 percent of all new products or services are successful8 Google s vice president for search products and user experience estimates that up to 60 to 80 percent of Google s products may eventually crash and burn9 Another reason for failure is that people are starting companies and then learning about cash flow management, marketing, human resource development, and other such areas on the job Too many people are learning about what to do when you have cash flow problems when they actually have those problems, rather than in a classroom setting or as an intern with an entrepreneurial firm This type of training is costly, because the mistakes that are made have an impact on the sustainability of a
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company A study of unsuccessful entrepreneurs found that most of them attributed their lack of success to inadequate training10 The area in which they lacked the most training was cash flow management11 Now let s look at Table 2-2, which shows the number of business bankruptcies from 1990 to 2006 While the data show that the number of failed businesses declined substantially in 2006, 71,000 companies per year in 1991, the data for 2006 are very likely skewed as a result of significant changes in the US consumer bankruptcy laws that occurred in 2005, which also made it more difficult for some businesses to file bankruptcy On average, more than 47,000 businesses went belly-up and filed for bankruptcy every year during this period Again, this is often a case of an entrepreneur who lacks the expertise to manage inventory and cash flow
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Year 2006* 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 Number of Bankruptcies 19,695 39,201 34,317 35,037 38,540 40,099 35,472 37,884 44,367 54,027 53,549 51,959 52,374 62,304 70,643 71,549 64,853 Percent Change 498 142 21 91 39 130 64 146 179 09 31 08 159 118 13 103 N/A
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Source: Small Business Administration, December 2007 * There was a change in US bankruptcy laws in 2005
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