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The Business Plan
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Be a balanced document, highlighting both the positive and negative aspects of the business opportunity Be a forward-looking document with a time frame of at least three years Be clear, concise, and organized Be simple to understand Provide realistic data to substantiate its claims Propose the deal to the investors what the expected returns on their investment are, and what the exit or liquidation options available to investors are Provide historical and projected financial statements
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The contents of the business plan will vary depending on the type of business For example, a research and development section should be included if the company s product is in the research and development stage or if the company has undertaken substantial research and development to get the product to market, eg, a new drug or new technology On the other hand, this section would not be required in a plan for a restaurant, for example The research and development section should include a summary of the major findings, while the details should be included in the appendixes In general, a business plan contains the following sections Executive Summary In most instances, given the large number of business plans that they receive, the only section that potential investors will read thoroughly is the executive summary This section may be the only opportunity for an entrepreneur to make a good first impression on a potential financier Therefore, it is the most important section of the business plan It has to capture all the main issues contained in the detailed business plan It should be concise (ie, no longer than two pages), be clear and simple to understand, and present a good summary of the most relevant information needed by potential investors In support of the point just stated, Barbara Kamm, while an executive at Silicon Valley Bank, said, When bankers review a business plan, they want to see a well-written executive summary The
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executive summary is the key it s where you distill the essence of your business 6 In addition to a summary of the main issues of the business plan, a good executive summary must include the following items, which are often missing from executive summaries (and sometimes even the full business plans) written by novices:
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Return on investment (ROI) This is the amount earned on an investor s capital, expressed as a percentage For example, for an investment of $1 million that returns $5 million, the ROI is 400 percent Internal rate of return (IRR) This is the return on investment taking into consideration the length of the investment Using the previous example, if five years is the length of time of the investment, then the IRR is 38 percent Current and potential risks
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The Company The objective of this section is to provide information on the background of the company The following questions should be answered:
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When was the company established, and by whom Is it a start-up or a going concern What type of industry is it in Service, retail, or manufacturing What market area(s) does it serve or intend to serve What is the business s legal structure sole proprietorship, corporation, or limited partnership Who are the company s principals, and what are their ownership stakes What experience and skills do they bring, and what is their involvement in the day-to-day operations of the company What is the total number of employees What is the revenue size of the company What is the historical growth rate of the company
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Information related to the legal structure of the company should also be provided There are advantages and disadvantages of different legal structures, as detailed here
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