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Stemberg s experience with venture capitalists highlights the tension that often exists between financiers (both venture capitalists and others) and the entrepreneur He notes:
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I thought Staples was worth $8 million post-money when I went out to raise capital I wanted to raise $4 million for 50% of the company Relative to the company s value, are you the insurance company who has to pay a claim, or are you the claimant The former wants a lower company valuation than the latter Are you the party in a marriage divorce trying to minimize payments to your spouse as assets are being divided or are you the spouse The venture capitalists wanted to value the company at $6 million On January 23, 1986, I struck a deal: The venture capitalists would pay $45 million for 56% of the company Staples was worth $8 million7
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The value placed on a business will depend on which side of the table you sit on: If you are the entrepreneur, you will want as high a valuation as possible so that you give up as little equity as possible If you are the investor (eg, the venture capitalist), you will want a low valuation because you will want to get as much equity as possible for your investment As Scott Meadow, a 20-year veteran of the venture capital industry, said, I m going to pay you as little as possible for as much of your company as I can get 8 This point is best illustrated by the experience by Stemberg that was just cited The venture capitalists initially wanted 666 percent of Staples for their investment, compared with the 56 percent they received Not all investors are as aggressive as Scott Meadow, mentioned earlier Another venture capitalist is quoted as saying, The key to valuing a company is to do it in a way that enables the investor to get his desired return, while keeping the entrepreneur happy and motivated Obviously, this venture capitalist seeks a valuation that creates a win-win situation for the investor and the entrepreneur Public versus Private Company Two companies of similar age, operating in the same industry, producing exactly the same products or services, and achieving the same level of revenues, profits, and growth rates, will have
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significantly different values if one is publicly traded (ie, listed on the NYSE or Nasdaq stock exchange) and the other is privately owned A publicly owned company will always have a greater value than a private one Specifically, private companies have historically been valued at 15 to 25 percent less than similar companies that are traded publicly9 This difference in valuation is explainable by the following factors:
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According to Securities and Exchange Commission (SEC) rules, all public companies are required to disclose all details regarding the company s financial condition, past and present These disclosures allow investors in public companies to make their investment decisions with more information As private companies do not have to adhere to SEC disclosure rules and regulations, investors in private companies do not have access to this type of information Investors in publicly owned companies have a ready market to buy and sell shares of stock As you will see in more detail in 8, Raising Capital, anyone can buy and sell the stock of public companies That is not the case with the stock of private companies Legally, private companies are supposed to sell stock only to sophisticated investors whom they know directly or indirectly Sophisticated is loosely defined to include individuals with a certain minimum net worth who understand the risks associated with equity investing Investors known directly means those who are associates, family members, or personal friends Investors who are known indirectly are people known through others, for example, through a banker, lawyer, or accountant
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Therefore, publicly owned companies have greater value because they provide greater and more reliable information regularly to investors than do private companies This fact supports the axiom information is valuable Publicly owned companies also have greater value because of the liquidity opportunities available to investors
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