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How to Do Everything with Microsoft Office PowerPoint 2003
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You can squeeze lines in a paragraph together to fit more on a slide or spread them out to make them more readable, using the Line Spacing dialog box You can also add space before or after a paragraph using the same dialog box This chapter ends Part I Part II explains how to work with art, objects, color, 3-D effects, and slide masters all the finishing touches you need to make your presentation truly professional
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Find clip art Create a clip art collection Insert picture files Create a photo album Use PowerPoint s basic editing tools Use the Picture toolbar Edit graphic files Use the Drawing toolbar Insert AutoShapes Format and edit drawing objects Lay out slides with precision
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ntil now, you have mostly worked with text, but a presentation is much more than words Without adding appropriate art and graphic objects to your slides, you cannot create the impact needed for an effective presentation The visual effect of art helps your audience remember and understand your message more quickly and easily In fact, one of the main differences between amateur and professional presentations is the quantity and quality of the graphics This chapter is all about graphics, including clip art, photos, and shapes
Create an Impact with Graphics
When your viewers first see a slide, they scan it quickly before focusing on specific elements The mind first focuses on large, simple shapes Shapes can include the AutoShapes that come with PowerPoint but can also include lines, rows of bullets, and borders Then viewers move to shapes and patterns that are more complex, and finally they focus on the text You can use this tendency to increase your audience s understanding of your material If you ignore this pattern, your audience is likely to be confused or slow to comprehend your point In addition, graphic elements wake up your audience by grabbing their attention Perhaps from our continual immersion in television and movies, we re used to constantly changing input A presentation consisting of only text soon becomes boring, and viewers tune out Offering a changing menu of shapes and pictures keeps your audience engaged A good guide is that at least half of your slides should include graphics Note that graphics that are displayed on each slide, such as a company logo, don t count here The audience learns to ignore repeating graphics they soon become as boring as the text You need to create a balance On one hand, contrast and newness can work wonders On the other hand, overloading a presentation with graphics or extremely varying styles soon negates the alertness effect Vary your presentation so that there is some alternation between quiet and active slides while maintaining some continuity of style and your audience will take note Here you see a slide on the topic of web page design that uses a strong graphic of an eye, a brain, and a hand
CHAPTER 5: Add Art and Graphic Objects
Art has a more subtle effect than simple graphic shapes The right art can evoke a mood that supports your message Think of how your audience might react to the following:
A flag A dollar sign A happy family A pastoral farm scene Traders on the floor of the New York Stock Exchange
Each picture has a different effect Even the manner in which the art is rendered has an effect a photo makes a different impression than a rough sketch An example of a photo used to explain an employee benefit feature covering medical costs is shown here
The colors you use are important too 6 is all about using colors and other effects
How to Do Everything with Microsoft Office PowerPoint 2003
Use Clip Art
Clip art is ready-made art that you can simply choose and insert onto a slide The Clip Organizer is shared by all Microsoft Office applications, such as PowerPoint, Word, Excel, and Publisher You probably have other art available on your computer or network You can also find clip art on the Internet or buy your own clip art collection, usually on a CD-ROM
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