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Creating a Fully Functional Business Web Site
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The easiest way to move a Web Part from one zone to another is to click-and-drag it Drag it atop the zone where you want it to appear, and then release your mouse button If the Web Part isn t in quite the right place in relation to the other parts already in the zone, you can drag it to another position Make sure you save changes before you move to another Web Part or to another page
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Too many web sites include links or buttons that give the visitor little or no information about what they will gain by clicking them (The classic example is the link contained in the phrase Click here to find out more ) Make sure your own links are specific and customer oriented Enter some text in a Web Part that describes the destination of your link Highlight the text you want to serve as the link (You can also select an image and turn it into a link) Then, click the Insert link box in the Add Content dialog box for the part in which the link is contained When the Type the link dialog box, shown in Figure 3-16, appears, click the button that describes the kind of link you want to make Enter the URL in the Link box, and then click ENTER to create the link
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FIGURE 3-16
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You can link to web pages, e-mail addresses, or files on your web site
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How to Do Everything with Microsoft Office Live
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n Melbourne IT http://wwwmelbourneitcomau The company that functions as domain name registrar for Office Live sites n Blogads http://wwwblogadscom An advertising service especially for blogs It places ads on well-traveled blogs and generates revenue for the operators n Google Groups http://groupsgooglecom A web-based interface to the thousands of discussion groups on Usenet You can search for groups related to your area of business and get an idea of what your potential customers are looking for
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4
Communicating with the Outside World
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How to Do Everything with Microsoft Office Live
How to
n Establish e-mail accounts for yourself and your colleagues n Use Microsoft Outlook to access and manage your Office Live mail n Participate and solve problems with the Office Live community n Spread the word about your site via search engine optimization n Using adManager to publicize your site on Windows Live Search
ffice Live is meant to enable you to communicate with your coworkers, your colleagues, your customers, or anyone else who is interested in what you do or what you sell The moment you go on the Web with your own web page, some level of communication with the outside world is inevitable But Office Live exists to give you many ways to connect with the people you need to make your business thrive You can spread the word through optimizing your site for top appearance on search engines, as well as through other types of advertising Once you learn how to use each of these communications methods, you can get in touch with all your important constituents your customers, suppliers, and colleagues so you can keep in touch when you need to and get the help you need This chapter shows you how to make the best business use of the tools Office Live gives you, so you can maximize your results
Creating an E-Mail Address
E-mail is no longer a novelty it s a necessity for both business and personal communication Not only is e-mail an essential way to stay connected, but it s also now ubiquitous enough to be tailored to your needs Virtually any Internet service provider (ISP) account you get gives you the capability to set up multiple e-mail addresses for yourself, your family, or your business colleagues Other free e-mail services enable you to set up disposable addresses you can use to subscribe to newsletters or other services With so many e-mail services, such as Hotmail, Google s Gmail, and Yahoo! Mail around, what can Microsoft Office Live give you that they don t The answer is simple: Office Live gives you a business e-mail address that contains your own domain name the same domain name you selected for your Office Live web site If your domain name is worldwidewicketscom, for instance, you can have the e-mail address marty@worldwidewicketscom How is this different from marty@gmailcom or marty@earthlinknet The difference is a subtle one, but with an address from your own domain, you are saying to people,
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