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tion of sharing power or, for that matter, even keeping the Amoco name for long Within a few years, BP Amoco was again BP, and Amoco s CEO, Larry Fuller, was long gone Browne wasted little time in making it clear what the merger was about He planned to save $2 billion a year by adopting Amoco s strategy of concentrating exploration on elephants the giant oil elds that meant taking big risks, but that paid big rewards when they succeeded He would cut additional costs by ring thousands of workers, including many of the company s engineers14 Blind to the technical challenges of pushing the frontiers of energy exploration, Browne saw the engineers as cost centers The bigger, emboldened BP would focus on new discoveries, on making the big nds, not just on solving problems like squeezing more oil from aging reservoirs To make the strategy work, Browne brought in legions of accountants determined to help him meet or beat his promises to Wall Street of increasing pro ts
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BP stock began an upward climb that would continue, with few setbacks, through 2000, more than tripling during Browne s rst ve years as chief executive Wall Street loved what he was doing Investment banks always cheer mergers because they mean big advisory fees, even if the deals are ill-conceived or destined for failure But the prolonged slump in oil prices during the 1990s meant that the major oil companies had to get bigger so that they could weather the downturn At the time, most forecasters believed that oil would remain cheap, and that oil supplies were abundant The majors, then, had to nd a way to increase their production without increasing their costs, and Browne knew that a company of BP s size wouldn t survive if it didn t nd a way to increase its oil reserves quickly With oil
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prices low, the stock of struggling companies like Amoco was cheap, and this enabled BP to buy reserves at a discount while bolstering its ability to nd bigger oil deposits The rationale at the end of the 90s was about companies that had truly global scope and scale, Tony Hayward said later BP was a little company when we merged with Amoco, and we couldn t do everything We often got opportunities that were too big for us, and therefore, we got someone else to help us As long as BP needed other companies help, it was vulnerable Browne s strategy of focusing on elephants was aimed at solving this problem It was cheaper to drill into one big reservoir and pump as much oil as possible than to tap lots of smaller ones Wall Street saw Browne s grab for Amoco as exactly the solution that the industry needed, and analysts began clamoring for more deals They even coined a term, supermajors, to describe the pending marriages among the Seven Sisters They didn t have to wait long Exxon bought Mobil later the same year, before BP s deal for Amoco had closed Chevron then bought Texaco, Conoco bought Phillips, and France s Total bought Petro na and Elf Browne s ambition had transformed Big Oil and elevated BP to the global stature he d long sought Even as other companies were following him, Browne cued up another merger The head of Atlantic-Rich eld (Arco) had approached him about a deal, fearing that his company was a takeover target As the seventh-largest US oil company, Arco was too small to compete with the supermajors, yet too large to be considered an independent Like Amoco, it had had a string of humiliating dry holes, and its losses were mounting The Amoco acquisition had awakened something of a deal lust in Browne Snapping up Arco would enable BP to challenge its longtime global rival Shell as the industry s number two behind Exxon Mobil What s more, without Arco on the
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