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Familiar development tools There is no need to switch from a programming language or multimedia authoring package already in use And most will support the improved audio/video capabilities of DVD in future versions Memory Unlike DVD players, computers can store information such as preferences, scores, updates, and annotations Interface Computers allow keyboard entry and point-and-click graphic interface Connectivity Computers can be connected to networks, the Internet, hard-disk drives, and so on
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Additional advantages and applications of DVD-ROM are covered in 11
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DVD-Video can be an excellent sales and presentation tool Imagine a complete sales presentation system contained in a portable DVD-Video player For example, home sales presentations could be enhanced greatly by professional video supplements provided on DVD The presenter simply would plug a portable player into the customer s TV (or put a disc in the customer s player) Unlike videotape, which must be watched straight through, a DVD can contain different segments for different scenarios, answers to common questions, and so on The need to train sales and marketing representatives up front can be reduced by having them rely on carefully prepared presentations that can be called up as needed Advertising representatives can make presentations to clients using a portable DVD player rather than lugging around a computer and a videotape deck Hundreds of 30-second ad spots, along with DVD-Video based presentation slideshows, can be put on a single disc If the client already has a DVD player, the rep needs nothing more than a disc and some breath mints Alternatively, the DVD-Video disc can be integrated with a laptop computer A custom PowerPoint presentation can include ad spots that play instantly in full-screen mode from the disc A point-of-information station or a trade show video presentation is vastly improved with DVD The disc can be set to loop forever customers will not be lost because of a black screen after the tape runs out or while it rewinds If someone is working the exhibit, he or she can respond to customer questions by quickly jumping to appropriate sections of the disc
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Product catalogs with thousands of photographs and video vignettes can be put on a single disc for a fraction of the cost of printed catalogs Of course, the video catalog cannot be read at the kitchen table at least not until thin DVD videopad players become available Environmental resource waste from printed catalogs is becoming a big concern Environmentally conscious companies can replace tons of paper with polycarbonate discs By producing discs that connect back to the company via the Internet, the life of the discs can be extended with updated prices, product information, new promotions, and other supplements With the large capacity of DVD, companies can band together to put multiple catalogs and product videos on a single disc This type of cooperative disc lowers the cost barrier for small companies and provides more for the recipient to choose from It also lets companies take advantage of relationships between services and products to do cross-promotions A DVD can contain literally hundreds of hours of audio, any part of which can be accessed in seconds, making it the perfect vehicle for instructional audio programs
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Companies spend billions of dollars a year producing printed information, much of which requires unwieldy indexes and other reference material merely to make it accessible And much of it becomes out of date in a very short time Companies are learning to use CD-ROM and the Internet, but for very large publications or those which benefit from a graphic or video ingredient, DVD-ROM and DVD-Video provide an extremely cost-effective means of distribution coupled with improved access to the content DVD is a high-impact business-to-business communications tool It can be used as a standalone, no instructions needed communication device, or it can back up an in-person presentation The message can include highquality corporate videos, advertising clips, interviews with company officers, video introductions, dynamic video press releases, visual instruction manuals, and documentaries of corporate events such as new office openings and seminars Companies can send free DVD discs in the mail to targeted audiences DVDs make this economically feasible, unlike tapes Unlike VHS tapes, which people often ignore because they do not want to have to sit through the whole thing, video on DVDs can be broken into small, easily digested segments that the viewer can select from on-screen menus This will revo-
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