MARKETING YOURSELF THROUGH YouTube in Software

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MARKETING YOURSELF THROUGH YouTube
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ramifications the possibility of opening a door to discrimination in hiring That can lead to a complaint with the Equal Employment Opportunity Commission You can t prove that you are not biased if you know the person s race or gender within seconds of viewing their image, she adds To be especially careful, Alison notes that many hiring managers even reject photographs that accompany r sum s Oops! The Wrong Impression Unless you are experienced and very comfortable in front of the camera, it can be dif cult to appear natural and make the impression you were hoping for When you re creating videos for YouTube, you ll have your subject to focus on and you ll be busy getting your message across, but selling just yourself is a whole different thing With the way video can be spread virally across the Internet, not only can a bad performance work against your current job search, but it can also haunt you well into the future Executive search consultant Matthew Huffman con ded that there was a video r sum oating around Wall Street last year that was so incredibly bad it was distributed everywhere as a joke I m doubting that guy has a job even now On the Other Hand Now that you re well aware of the potential pitfalls, you re ready to look at some instances where video may prove to be a real asset to your job search For anyone applying for jobs where personal chemistry is a key to success, as in sales, video can give you the edge you need to put yourself at the front of the pack If the candidate in question is applying for a sales role, then their ability to in uence using their auditory and visual convincing skills is a totally fair way of assessing, and it provides increased value to both the employer and the candidate, said Matt Mills, business development executive with 1st Place Or, in jobs where creativity and
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poise are important, you may be called upon to display the kind of skills that are best displayed visually For actors, comedians, broadcast journalists, public relations specialists, and such, you may actually need a video as part of your application Plus, the people who hire in those fields may be far more comfortable with reviewing candidates via video Dave Bricker, graphic designer, Web developer, and a marketing consultant on the faculty at Miami International University of Art and Design, related this story to us
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I just spent a session reviewing agency portfolio sites with a group of college design, advertising, animation and visual effects (VFX) students We decided that the two primary hiring criteria were does the candidate have the needed skills and is the candidate someone we d like to work with Nobody reads more than 1 percent of any of the text on any of the Web sites However, one site had a few short videos informally introducing the three company principals There was light humor, and no attempts were made to be slick with the production values Everyone agreed this was an excellent way to get to know the company beyond what their work re ected about their capabilities The off-the-cuff quality of the presentation was very humanizing, and the general feeling was that it was comforting to have a better picture of who might be answering the phone and what sort of response you might get from them We also felt it helped to discourage calls from people who would be more comfortable with a more square-cornered kind of agency, and that there was value in discouraging clients who weren t a good t
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Aside from being useful when applying for jobs in visually creative, personality-driven, or performance-based industries, video may be a good asset if you re applying for a job where distance between you and the employer is a factor When the degree of separation is from one coast to the other or even across international
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