HOW TO MAKE MONEY WITH YouTube
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This was a playoff on the story of the congressman who got caught soliciting sex in a public stall at an airport restroom Mashup in a Can received lots of views domestically, but not internationally, because many people overseas were not familiar with the scandal Of course, what one person finds clever or humorous another finds vapid, so you always need to get input from other people Brad, for example, thought a video featuring Tyra Banks in a rant done in a Darth Vader voice was hysterical, and he dared Deb not to laugh at it She didn t, she didn t even have to struggle not to It wasn t funny Not even a little Tyra was really upset, and it was sad to watch Research Hot YouTube Videos YouTube always has Featured videos on its home page These are videos selected by YouTube staff editors to be featured in YouTube s prime spot You already know they re doing well But when you click on the Video tab, you get to see a lot more videos currently being touted on the site (see Figure 4-1) Check out the Most Viewed and the Most Discussed videos to see what s currently getting passed around the YouTube community Also take a look at Rising Videos This is instant and free market research there for the clicking Review the YouTube Blog The YouTube blog at wwwyoutubecom/blog may also give you some ideas for what YouTube itself is noticing and promoting Many of the entries will be topical and just reflect what s in the news (for example, the GOP convention was a hot topic in September 2008) But there are also updates to YouTube s community guidelines posted, and also news about contests The blog s home page just includes entries for the current month, so you ll also want to review the archives And to make sure you don t miss a new entry you can subscribe to the blog through an RSS feed
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FIGURE 4-1: BROWSING THROUGH DIFFERENT VIDEO LISTS ON YouTube IS FREE MARKET RESEARCH FOR PLANNING YOUR OWN VIDEO
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You can add it to your Google home page, Google Reader, or your personalized Yahoo! page Set Your Goals It s time for you to determine your own goals Do you want to create a corresponding landing site viewers can click to after watching Do you want to offer a coupon to reward those who click through Do you want to build your brand Do you want to gather subscribers to an electronic newsletter Do you want to attract new
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HOW TO MAKE MONEY WITH YouTube
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clients or employees Once you answer these questions, you ll be taking a big step forward in creating your videos If you are going to do YouTube videos, Paul D Potratz Jr of Potratz, a full-service advertising agency in New York, you need to de ne what you want to do, for example, brand your business Then, what is the viewer s next step Where do you want to go from your video If you don t specify this, it s as if you wrote only one chapter of a book Still, the beauty of YouTube is the low cost of entry into this marketing mecca If you do it yourself, you can afford to make some mistakes as you learn your way around To help boost you along, Steve Hall, founder of AdRANTs, an advertising industry blog focusing heavily on Internet marketing, shared some great overall advice According to Steve, here s what commercials need to say: What the product or service is What it does Who it s for Why you would want it With these elements in mind, Steve advises newcomers to dive right in Throw videos against the wall and see what sticks! It s great advice, especially because every video you create is a lesson in creating the next one
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Set Your Tone There are a lot of low-quality videos on YouTube They re poorly planned and badly shot, they have no goals, and they end abruptly As YouTube caught on, videos lled the site, posted by people with no experience in videography who were using inexpensive equipment without any sense for the limitations of a five-inch screen Many were put up just for fun But simply because these kinds of videos are so prevalent, people often assume that lower-quality
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