HOW TO MAKE MONEY WITH YouTube in Software

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HOW TO MAKE MONEY WITH YouTube
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FIGURE 5-1: YOU LL FIND LOTS OF GOOD ADVICE FOR S P R E A D I N G T H E W O R D A B O U T Y O U R W O R K AT T H E W O R D O F M O U T H M A R K E T I N G A S S O C I AT I O N S W E B S I T E
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at wwwwommaorg, shown in Figure 5-1, for the latest techniques in what was once thought the most provincial of marketing methods Of course, thanks to the Internet and social networking sites, you can also use your ngers to increase your word-of-mouth marketing Jay Grandin s How to Shower video may have gone viral without help from MySpace, but who can say for sure One of the first things that Jay did to promote his new video was e-mail it to someone he knew at MySpace MySpace then featured it on the home page, and soon after that YouTube did the same You can t expect the same reaction from the folks at MySpace to your creation, but perhaps you know someone else in a position to promote your video This isn t the time to be shy
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PROMOTING AND DISTRIBUTING YOUR VIDEOS
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E-mail Signatures Why not include a link to your latest video as part of your e-mail signature This bit of advice came to us courtesy of Hetal Jannu of the YouTube cooking show Show Me the Curry! Links at that location are bound to get you some additional views Be sure to change that link as you upload new videos You might also want to include a link to your Channel page once you ve really established yourself Business Cards Business cards are cheap to produce these days So why not promote your YouTube channel on cards you hand out (to everyone, of course) Many online companies will offer to make up cards in bulk for a nominal fee, including shipping and processing (see Figure 5-2) The cost is usually a whole lot cheaper than what a regular printer would charge, and the paper quality is likely to be better also What s the catch The company s logo is likely to appear on the back of the card, at the bottom, in unobtrusive type If you re creating and promoting videos for your company, business cards should be included in the budget you ll need to promote your videos Other Uses for Your Video Use the video wherever appropriate for example, within a presentation showcasing your company or yourself Check to be sure all links are working properly, and make sure that the quality of presentation and content is right for your audience You want to avoid any embarrassment at showtime Promote that New Video on Social Networking Sites You re undoubtedly familiar with social networking sites; most people are nowadays Basically, they are sites such as MySpace or Facebook where people with common interests may gather who may have never met up in another way In fact, YouTube is a social networking site in the sense that it promotes communication via
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HOW TO MAKE MONEY WITH YouTube
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the Internet among people with common interests We re going to focus a lot on video promotion on these sites because they are where so much of the Internet traf c is right now, and they offer so many opportunities for easy promotion But years before there was a MySpace or Facebook, Internet users gathered on message boards through a system called Usenet
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