HOW TO MAKE MONEY WITH YouTube
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StumbleUpon StumbleUpon offers stumblers a unique proposition: tell the company what Web sites, videos, photos, and other Internet content you like, and its personalized recommendation engine will take that information and recommend similar content After you register with the site, shown in Figure 5-5, you can add a Stumble button to your Web browser s toolbar Then, you just click that button when you re on a page that interests you From there you re taken to other pages that match your interests StumbleUpon has an advertising program that lets advertisers target very speci c audiences When he was rst launching his YouTube channel, David Mullings went to StumbleUpon/ads to craft a campaign to reach people he knew would be interested in his new channel When the Realvibez channel on YouTube launched, we spent $25 to get 500 people to our page, David says He notes that with StumbleUpon he can target people
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FIGURE 5-5: STUMBLEUPON HELPS YOU PROMOTE YOUR YouTube VIDEOS TO PEOPLE WHO SHARE YOUR INTERESTS
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by age, geography, and other criteria Just make sure your channel s page and content are compelling, because those stumblers can rate it, and others will see those ratings Of course, that s also input you can use to improve your page and content Digg and Reddit Make sure other social media sites such as Digg (http://diggcom/) and Reddit (wwwredditcom/) feature your videos Digg and Reddit are examples of sites where users submit links to articles, videos, and other Web content that they find compelling Other members then vote on the submissions, giving them a thumbs up or a thumbs down If your video is good, it will receive both a lot of votes and a high percentage of positive votes, both of which will lead to many more views So, to get things started, join these sites, if you re not already a member, so you can submit links to your videos You ll be prompted for a title and description, and include the absolute best title and description you can Don t send them every single video you produce, only the best Sheer self-promotion is self-defeating on these sites: it s quickly spotted and strongly disparaged Don t worry; once you expose your viewers to your best work, they ll likely seek out the rest of what you ve done, too For other posting options like these, click that Share link we mentioned before You ll see links to other sites such as Fark and Orkut (No, we didn t make these names up, but thanks for thinking we re that clever)
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Now that you ve seen the relatively simple steps you can take to promote YouTube videos it s time to dig into all this a bit more deeply The more you dig, the more seeds you can plant Besides, once you ve taken all the steps we ve just recommended, you won t feel
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like a neophyte in the world of Internet marketing Look how far you ve already come!
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Fast and Easy Video Distribution through TubeMogul
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TubeMogul is a company that provides market research information about the online video universe It s very well regarded by many in the advertising and media industries Most of the company s services are fee based However, individuals can sign up for a free version of its video deployment service, which uploads your videos for you to up to 12 different video-sharing sites all at once We ll have a lot more to tell you about TubeMogul and video-sharing sites in 6, but we wanted to tell you about this great free service as soon as possible More information is at wwwtubemogulcom/
Organic versus Paid Seeding The concept of seeding, like so many things these days, comes with organic and inorganic versions Organic seeding is something you handle by e-mailing, posting to blogs you frequent, using Twitter, and even tools like TubeMogul s video deployment service While it s free, as Christine Beardsell noted in an article for Clickzcom, there s plenty of work involved, too If you have the budget, you may also want to hire an expert to do some inorganic, or paid, seeding for you As part of this process, seeders will submit your video to the best blogs and forums, for example, and build a buzz worthy of a nest of bumblebees In Christine s view considering all the competition on video sites these days, some degree of paid seeding is a must if you want to rise above the clutter It all comes down to whether you have the time and interest to learn the skills and do the work yourself If you have deep corporate