OTHER VIDEO-SHARING SITES AND THE FUTURE OF YouTube in Software

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F I G U R E 7 - 2 : V I M E O S W I D G E T - B U I L D I N G C A PA B I L I T I E S M A K E IT SIMPLE TO POST VIMEO-BASED VIDEOS TO OTHER VIDEO-SHARING SITES
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of 7,200 videos per day Vimeo provides a great viewer experience the site has a stylish and inviting look and feel to it, with high-de nition videos being the norm Playback quality is excellent The site also encourages community building by making it simple to share videos with other Vimeo members Posting a video you ve rst uploaded to Vimeo onto another site such as MySpace is a breeze thanks to their easy-to-use widget-building capabilities, shown in Figure 7-2 What about earning money That s a horse of another color When we spoke to a company rep about this, we were told:
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We do not offer any revenue opportunities to our members That is not our current mission If we found someone
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embedding their videos onto a site with the intention of earning revenue from them, we would remove their account It s possible that this might change in the future, but that s how it works right now
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While their guidelines prohibit some businesses from using the site s video-sharing capabilities to earn money, not everyone is prohibited Let s look at those guidelines (the bolding that s included is ours): No commercial videos, which means videos selling a product or service This includes real estate, Multilevel Marketing, Get Rich Quick, Cash Gifting, Home Business, and other dubious moneymaking ventures Videos may not contain any ads before or after the video unless given explicit permission from Vimeo Videos with any advertisements in them, regardless of content, will be removed Businesses may not use Vimeo to promote themselves in any way Businesses may not use Vimeo to host their videos if they have advertising on their site Video makers may upload demo reels of their work Musicians may promote their music/music videos Production companies may promote their work Writers may promote their books Non-pro ts may use Vimeo to host videos they create So if you fall into one of those categories in bold, we de nitely recommend you explore Vimeo Videos that are uploaded to Vimeo look better than videos uploaded to other sites and retain that snazzy appearance wherever you send them
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MSN Video With a slogan of What to Watch Today, MSN Video (http:// videomsncom/videoaspx mkt en-us) has the mighty Microsoft marketing muscle behind it, but it s primarily an entertainment site to support the Microsoft Network, as AOL Video supports that online service Its content partners include NBC, Universal, CBS, Fox, HGTV, Food Network, National Geographic, and Warner Music While you are free to upload content through Soapbox on MSN Video, not one of the people we spoke with uses MSN Video as a way to earn money from their videos To take advantage of the traffic you can list your videos on your profile We ll give it this much: the site makes finding what s hot, most-commented upon, and most-watched, easy There s even a separate tab for must-see viral videos Microsoft isn t being coy here at all! Veoh Network Veoh Network (wwwveohcom/) isn t just a video-sharing service; it s an Internet television company that delivers what it terms broadcast-quality video It has more than 24 million viewers watching content from the site s 100,000-plus content producers These producers run the gamut from ABC, ESPN, Disney, CBS, Lions Gate, PBS, and National Lampoon to many smaller producers providing Web-only content Now here s something to pique your interest: Veoh has a unique publisher optimization program that gives publishers powerful tools to help them raise awareness of their content and cultivate loyal viewing audiences These tools include a video widget (so you can easily display Veoh videos on your site) and a related affiliate program Be sure to join the Veoh Pro program, which is free Doing so will enable you to syndicate your Veoh content to other sites such as YouTube and MySpace You can also receive reports about the number of views you re receiving and the
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