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HOW TO MAKE MONEY WITH YouTube
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F I G U R E 7 - 5 : B R I G H TC OV E S C U S TO M I Z A B L E V I D E O P L AY E R S W I L L H E L P Y O U E F F E C T I V E LY H O S T A N D P R E S E N T V I D E O S ON YOUR OWN WEB SITE
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The products and services Brightcove offers come under these categories: Publishing, Distribution, Revenue, and Management Many readers may be interested in learning more about the company s tools for monetizing video through in-stream advertising There s a Webinar available through the site, which we encourage you to watch to learn more about what the company offers
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A MULTIPLATFORM STRATEGY
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With so many distribution outlets available, a distribution strategy that puts your videos on as many sites as possible seems to make good sense This approach has led to the coining of yet another Web term: spreadable
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OTHER VIDEO-SHARING SITES AND THE FUTURE OF YouTube
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For Web site creators, their goal for some time now has been to make their sites sticky That means crafting the site s content in such a way that users stay on the site as long as possible Of course, the longer users hang around before clicking off to somewhere else, the better This may still be the paradigm for the sites themselves But for video producers, Fast Company tells us, the current focus is on being spreadable As a content producer you want your videos to be compatible with as many other sites as possible, which shouldn t be dif cult since most video hosting sites use the Flash format Just be sure that you don t upload your video to a site that requires you to sign away the right to have your videos appear elsewhere, and be sure you understand the copyright issue of who owns your video once it s posted And remember, your Web site should be sticky, but your videos should be spreadable!
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SEARCH FOR TOMORROW WHAT LIES AHEAD FOR YouTube
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We recently spoke with a consultant who boasted that she has been tracking the online video industry since 2005 At the time, that added up to a grand total timespan of about three years But her boasting wasn t entirely off-base if one takes into account how young the industry is and how quickly it s evolving What applies today may change by tomorrow, as we witnessed many times in the course of researching this book Things are changing especially quickly for YouTube, which is under tremendous pressure from Google to deliver greater revenues Let s look ahead, keeping in mind some of the trends we ve spotted Interactivity Remember the first time you saw a magic trick Wasn t it, well, magical We had some of those same feelings when we watched
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Roi Werner, the magician behind Interactive Card Trick, YouTube s rst interactive video, shown in Figure 7-6 In the video, Roi grabs some playing cards, and a popup box warns you that this is an interactive video, So don t sit back; interact! Huh Really you re told to pick a card from the six he shows you and memorize it Roi then pastes the cards to the screen, the backs only showing Next, you re told to click on the card that your psychic abilities have told
FIGURE 7-6: ROI WERNER POSTED THE FIRST INTERACTIVE V I D E O O N Y o u T u b e H O N E S T LY , W E S T I L L H A V E N O I D E A H O W THIS WORKS!
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