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While your visitors shop at your web site, they may want to browse around and see everything before checking out Of course, if they see something they want to buy, they should be able to keep it on hand and purchase it when they leave In other words, they need an electronic shopping cart to carry the items they want to purchase with them until they are ready to leave There are two ways to get a shopping cart on your site: installing software or using a service Either way, you add code to the page on your web site, and you may experience
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some problems before getting it worked out entirely Of course, the effort is worth it because eventually you will be able to offer your customers a convenience Just think of the sites you ve walked away from that required you to print, fill out, and mail an order form, and you ll see the major benefits of a shopping cart system The next two sections cover shopping cart services and software, respectively Keep in mind that if you want to accept payment by credit card (the most common type of online payment), you will also need to get a merchant account with a bank or monetary services provider If you already have a bank account and credit card, it should be easy Most banks even provide Internet-based transaction services these days
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For smaller e-commerce sites, it s often easier to simply use a service provider, as opposed to getting, installing, and configuring your own shopping cart software Once you set up an account with the shopping cart provider and meet their requirements for processing transactions (which are different for each provider), you can add the code to your web site and start selling securely Each shopping cart service provides the HTML or other code that you need to add your web pages in order to use their service When choosing a shopping cart system, look for a system that can calculate various types of shipping (like USPS, UPS, and FedEx), provides SSL encryption, is easy to use (both for you and for your customers), supports your pricing schemes (whatever quantity discounts or other price breaks you want to offer), calculates sales tax by state (for US orders), and e-mails you the orders using secure e-mail (because they contain customer and credit card information) You might also want to use a service that makes it easy for customers to pay using PayPal or other online payment systems If you sell internationally, make sure that the system can handle international shipping and currencies Prices for shopping cart systems vary: some charge a flat annual fee, whereas others charge by the number of orders you receive Here are some shopping cart services to consider: I AmeriCart I VirtualCart I CoolCart wwwamericartcom wwwvcartcom wwwcoolcartcom
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For other services, start at the Google Web Directory (directorygooglecom), and choose Business | E-Commerce | Services | Hosting | Shopping Carts
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Most secure web site hosting companies include shopping cart software in their web commerce packages, though you might need to provide your own software if you can t
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Web Commerce
find a hosting company that meets all of your other needs and offers that software A number of companies offer shopping cart software for web commerce, including these: I OsCommerce (wwwoscommercecom) offers an open-source shopping cart system that works with the Apache web server, the PHP web scripting language, and the MySQL database server I Mountain Networks (wwwmountain-netcom) offers a complete shopping cart system for a one-time fee of $499 This price includes one hour of installation support time I AHG (wwwahgcom/softwarehtm) offers several shopping cart packages ranging in price from $270 to $1,800 When choosing shopping cart software, consider the factors about shopping cart services listed in the preceding section Also make sure that the package runs on your web server, which may run the Windows 2000, Windows XP, UNIX, Linux, or other operating system
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