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Stop often and think about what you are reading Are you following along with the ideas Have you immediately forgotten what you just read Reread parts when necessary On a note pad, draw pictures or diagrams to summarize the information As you complete a section, see if you can connect the ideas Write down the main idea on your note pad Then write down supporting information or examples around the main idea Draw lines or arrows to show the connections
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SECTION 121 EXAMINING AN E-COMMERCE WEB SITE
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In this section, you will learn how businesses use Web sites to present information about their products and services As you read, pay close attention to the main pages commonly found in e-commerce sites
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Many e-commerce sites exist to provide information about a company and its products You can use a cascading style sheet to format an e-commerce or other Web site
Key Terms
cascading style sheet (CSS) internal style sheet external style sheet
Reading Strategy
Compare and contrast internal and external style sheets Use a Venn diagram like the one below (also available online)
Internal Style Sheet
External Style Sheet
Many businesses use Web sites to present information about their products and services While these Web sites may give visitors a chance to place orders and give feedback, their main function is to provide the business with an online presence
Examining the MyDiskDesignsbiz Site
How do businesses use Web sites
Content A company s contact page should provide e-mail addresses to general locations or departments, such as the customer service department That way, the addresses do not have to change when company personnel changes
The Web site featured in this unit, MyDiskDesignsbiz, is a B2C e-commerce site The business sells pre-designed blank DVDs and CDRs directly to consumers The Web site targets consumers who are tech-savvy and buy multiple quantities of disks at full price from retailers The average age of these consumers ranges from 15 to 25 The company also targets designers, small- to medium-size businesses, and individuals looking for hip, new products Each page of the MyDiskDesignsbiz site helps to promote the company and its products These types of pages are common on e-commerce Web sites The Home page introduces visitors to the business The Products page provides an overview of the business s products and services and a link to an order form The FAQ (Frequently Asked Questions) page answers common questions about the business and its services The News page announces what is new in the company The Contact Us page provides contact information to visitors
12
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In the following activity, you will define the MyDiskDesignsbiz Web site and become familiar with its pages and features As you navigate through the site, pay close attention to the function of each page and how MyDiskDesigns showcases its products and services
ACTIVITY 12A Explore the MyDiskDesignsbiz Web Site
1 Start Dreamweaver Use the Site>Manage Sites option to define the MyDiskDesigns Web site, which you can find by browsing to the DataFiles\Ch12\WebExamples\MyDiskDesigns folder Save it in your Web site folder 2 Open the pages folder to see the site s pages In the Files panel, right-click indexhtml and select Set as Home Page Click Expand/Collapse In Map view, click Site Map and select Map and Files (see Figure 121) Review the site s structure Click Expand/Collapse to return to Local view
Use Map view to review the site s structure Expand/ Collapse Site Map
3 Preview the home page (indexhtml) in a Web browser Use the navigation bar at the top of the page to navigate to each page in the site (see Figure 122) Identify the purpose of each page and describe how the page contributes to the site Close your browser when finished Save and close the site
Use the navigation bar to view the pages in the MyDiskDesignsbiz site
Navigation bar
Summarize What is the purpose of a FAQ page
Developing a Web Site
Cascading Style Sheets
How can I use CSS to format a Web site
Accessibility Some browsers do not support CSS Double check whether your target audience s browsers will support the style sheets that you may use To disable Dreamweaver s default CSS feature, choose Edit> Preferences In the General category view, uncheck Use CSS instead of HTML tags
Developed in 1996 by the World Wide Web Consortium (W3C), cascading style sheets, or CSS, allow Web designers to separate presentation information (how items look) from content information The term cascading refers to the fact that multiple style sheets can be attached to one Web page Because it helps make items consistent, many Web designers use CSS to control an entire Web site s text color, background colors, borders, spacing, and positioning of elements
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