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A published Web site serves little purpose if few people know about it You can use different methods to promote your Web site
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Summarize the pros and cons of various Web site publicizing methods Use a table like the one below (also available online)
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Once you have published your site to a Web server, you need to publicize that site Publicizing a site involves letting the general public know about your site and how to access it
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You can publicize your Web site through a variety of methods Each technique has advantages and disadvantages
Advertising a Site
People need to know that a site exists before they can use it E-mail, print media, and link trading are often used to let people know that a site exists
E-Mail Advertising Some Web site publishers use e-mail messages to promote their sites or sell products or services Many publishers also include a hyperlink embedded in the e-mail s body to launch the site This approach can be cost effective since many Internet accounts allow users to send an unlimited number of e-mail messages for no additional cost However, many ISPs use message filtering technologies to eliminate unsolicited e-mail messages, commonly known as spam, from their users e-mail boxes Some ISPs have even adopted no-spam policies, and they will terminate the accounts of users who violate these rules In addition, some legislators are drafting laws that would fine the senders of spam Print Advertising Some Web site publishers send printed ads through regular mail to promote their site A print ad can reach individuals who do not use e-mail services However, it costs money to print and mail advertisements and to obtain mailing lists A printed ad also lacks the immediacy of an e-mail promotion since recipients cannot click a hyperlink to visit the Web site
410 14 WebDesignDWglencoecom
Link Trading Web sites that share common goals may agree to display a link to each other s site, an arrangement referred to as link trading Trading links can increase a Web site s traffic and attract new visitors who are interested in the site s subject matter It also costs very little to trade links
Registering with Search Tools
Perhaps the most effective way to publicize a Web site is to register it with an Internet search engine or directory service Registering your site exposes it to millions of Internet users who frequently use search tools to locate products, services, or information on the Web There are two main disadvantages to registering a site with a search tool: Users generally receive many hits when making a search request Depending on the number of hits received, users may or may not visit your site Search engines process so many registration requests that it often takes several days or weeks to include a site in their database Even with these drawbacks, however, registering a site is an important way to publicize it In the following activity, you will learn how to register a Web site with a search engine
You Should Know While link trading is cost effective, it does not always make sense For example, a company will not want to link its Web site to a competitor s Web site
ACTIVITY 14F Register a Site with a Search Engine
1 With your teacher s permission, open your Web browser Go to a search engine such as AltaVista, Google, or Dogpile 2 Locate the engine s site submission page For example, on Dogpile, select Submit Your Site 3 To register your Web site, you would key the site s URL into the engine s form and then submit it (see Figure 1417) Note: Do not enter a URL at this time Close the submission page
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