barcode font in vb.net You can help attract visitors to your Web site by registering it with a search engine in Software

Creating Data Matrix in Software You can help attract visitors to your Web site by registering it with a search engine

You can help attract visitors to your Web site by registering it with a search engine
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You Should Know You can see meta tags by viewing a page s source code Select View and then Source (or Page Source) from your browser to open a page s source code in Notepad (meta tags are located near the top of the HTML document)
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A meta tag is a piece of HTML code that the Web author places in a page s file Meta tags do not affect how the page displays in a Web browser Instead, they influence how a search tool categorizes the page Meta tags provide information about the Web site The description meta tag describes the site s purpose This description usually displays in a search tool s search results The keywords meta tag contains words or phrases that describe the site s content Search engines use these keywords to create their databases Adding the right meta tags to your Web pages can improve how your site displays on a search tool s hit list The description and keywords meta tags for the Smithsonian Institution are shown below
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<meta name= description content= America s national educational facility with 16 museums, 9 research centers and 120 affiliates around the world > <meta name= keywords content= Smithsonian, Smithsonian Institution, education, educational institution, learning, museum, museums, study, research, fieldwork, United States, USA, America, America institution >
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ACTIVITY 14G Add Meta Tags to a Web Site
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1 Open your MyDiskDesignsbiz home page (indexhtml) in Dreamweaver Select View>Head Content On the Head Content toolbar, click the Description button
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Use the Head Content toolbar to enter meta tags into your Web site Keywords Description Head Content toolbar
Description text box
2 The Properties inspector changes views to display a Description text box (see Figure 1418)
412 14
3 Key a description of the products and services that the MyDiskDesignsbiz site will offer into the box Press Tab to insert the information into the page On the toolbar, click the Keywords button Enter the keywords for the site in the text box Press Tab to insert the information 4 View the page in Code view The meta tags have been added to the site s source code Save and close the site Close Dreamweaver
Shortcut Press Ctrl + ` to change views
Explain What information does the description meta tag provide about a Web site
Increasing Web Site Traffic
How do Web site publishers expand their user base
Once a site has established an initial base of visitors, most Web site publishers will want to expand that base over time Some techniques for increasing Web site traffic include: Offer periodic sales and promotions E-commerce sites often use sales to attract repeat customers Many sites also offer other types of promotions, such as gift certificates, referral bonuses or discounts, or free shipping (see Figure 1419) Give away prizes Some Web publishers sponsor drawings in which Web surfers can win a prize just by visiting the site Offer recognition To some people, the opportunity to win recognition is almost irresistible For this reason, many Web sites solicit information, suggestions, and articles from their user base, and then publish the names of the contributors
Periodic sales help attract visitors to Dell s Web site How do you think limited time offers help an e-commerce site increase its sales
Identify List three types of promotions that Web sites often use to increase Web traffic Publishing a Web Site 413
Privacy settings can be adjusted to control cookies How are cookies useful How might they be harmful
Using Cookies for Targeted Marketing
How can I learn more about my target audience
Advertising is most effective when it is aimed at a highly focused target audience Many Web publishers use cookies to gather information about their target audience A cookie is a small file stored on the user s computer that contains specific information about the user Cookies often contain information regarding what sites the user has visited, the products the user has purchased, how much time and money the user has spent online, and the user s credit card or checking account information Businesses use cookies to target users that they think will want to know about a particular promotion or product However, dishonest people can also use cookies to invade a user s privacy, or they could even use personal information illegally For this reason, all Web browsers give users the ability to prevent certain types of cookies from being stored on their computer (as shown in Figure 1420)
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