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morale among employees Happy employees work harder, which translates into greater shareholder value in the long run And we should never forget that employees can be customers too; Henry Ford s shareholders in the early twentieth century probably thought he was crazy to raise assembly-line salaries to an unheard-of $5 a day, but Ford knew that he was creating an entire generation of loyal Ford buyers Ford understood that no company whose employees are unhappy can truly call itself a success Too much focus on shareholders can take attention away from the most esential part of any successful business the customers Without customers, there is no business Executives with an eye only to shareholder value might, for instance, replace expensive customer service employees with an automated service line in order to save money The problem here is that this decision risks alienating the customers, who have come to expect personal customer service Those customers might very well switch to another company that cares more about a high-quality experience and less about writing dividend checks And in the end, the company with the expensive but good customer service may wind up with the fatter dividend checks anyway, because it took away all the customers from the stingy company My final point is that any business is a part of the society in which it operates, and a truly successful business will contribute to the success of society at large If a company sponsors community youth soccer teams, then it will reap no immediate benefits to the bottom line, but it will receive the long-term benefit of community goodwill If a company decides to clean up an environmental mess that it is not technically obligated to cleanup, it may decrease profits, but it will be fulfilling its responsibility to society This type of responsibility to society can also help promote long-term financial success by promoting community loyalty and by heading off costly lawsuits down the rode In summary, there are many meaningful ways to evaluate a company s success that do not fall neatly into the category of making money for shareholders A truly successful company will also evaluate its success in terms of its employees, customers, and society at large Moreover, appreciating the value of these comprehensive factors will help to promote the interests of the shareholders in the long run This essay would earn a high score in the 5 to 6 range While acknowledging a strength of the issue statement that business leaders who accept its philosophy have produced impressive financial results the author clearly states that he objects to the statement on the grounds that it defines business success in a too limited way He then explores three other possible measures of success and provides examples for each of them to support the argument Finally, he ties these alternative measures of success back to the original statement by arguing that attention to these other measures will ultimately result in greater financial success for shareholders The organization of the essay makes the argument easy to follow The essay also includes structural elements that help the reader follow the argument: a clear thesis statement in the first sentence; a summary of the essay s main points at the end of the first paragraph; and structural signposts like First of all, My final point, and In summary If your essay follows a logical organization and contains facilitating structural elements, both the human reader and the computer will know that your argument is easy to follow, whether or not they care to follow it (in the case of the human) or can
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