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If you are setting the time for a webinar, be considerate of all time zones represented. Clearly de ne the starting time by time zone.
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After the Session
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Some programs end with the last words you speak. Others are ongoing, and still others exist in a hybrid format. The most important point to remember is to keep
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CHAPTER 16 Webinars and Online Presentations
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any promises you might have made during the course. You may want to follow up with handouts or marketing materials.
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Conducting Effective International Webinars by Melanie Moeller As the daughter of a diplomat, I was exposed to diverse languages, behaviors, and cultural sensitivities. One invaluable gift for me was learning to listen differently in order to pick up the subtleties of language, meaning, and intention of those from different cultures. This experience has served me well as an international consultant and trainer, and online technology now allows me to work with those far and wide around the planet. As a master trainer who certi es coaches and consultants in a number of tools, I teach online courses from my home of ce. Several times a month, I speak with audiences of businesspeople all over the world. Doing this with those from other cultures presents its own unique set of challenges. Here are some quick tips I ve learned over the years that make for an effective webinar with an international audience: Conduct a practice run to avoid and/or work out any technical glitches. This is bene cial for both you and the participants. Once they know how the technology works, they can focus on the content and their learning process. E-mail materials to each participant ahead of time if possible. Being able to review the materials ahead of time helps those for whom English is not their rst language become familiar with what will be covered. Arrive early, so you can welcome the participants and present an initial slide so they know they are in the right place. This is also an opportunity to be creative. If appropriate, share something personal or professional about you that they can be reading while others are logging on. You may also present an initial question that will stimulate dialogue as you wait for all participants to join the webinar. Set the pace to include the different levels of English uency. Remember to slow down and pause, so the information can be absorbed. Avoid the use of slang or sports lingo, such as give me a ballpark gure and that was a slam dunk. Be patient with questions and comments, as it can take a little longer to formulate a question or respond in another language. Be sure to invite questions if you are open to them, because in some cultures, questioning the teacher can be perceived as rude.
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Review guidelines on how you would like people to participate (for example, chat, raise hands) and how to mute phones to eliminate background noise. If the course is a long one, discuss how often you will take breaks. Build rapport with introductions and expectations. Depending on the size of the group, I nd this to be one of the most important elements to having a successful course. It is important to get everyone s voice in the room and to know what everyone wants out of the course. You can go rst to role-model the format. Remember to listen closely, so you can begin to identify people s voices or accents and know them when they speak up. Know your audience, so you are able to be sensitive to cultural differences when using examples. Provide a clear outline of everything you are going to cover and what your learning objectives are at the start of the course. If there is a follow-up course, this is a good time to mention it. Keep the session interactive by providing places for people to ask and answer questions throughout the presentation, whether by virtually raising their hands, chatting online, or having a discussion over the phone. Once you know people s names and their areas of expertise, ask for their input, and include them in examples when appropriate. Leave time for questions at the end.