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40.2.1 SCROUNGING FOR PRIZES
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Coming up with ideas for prizes for a robot competition is something that requires a great deal of imagination and perseverance. Poor prizes will be received graciously, but well thought out prizes will really excite the competitors and have them coming back for more. Really, there is no such thing as a bad prize and the winners are sure to walk away happy no matter what they get, but the perfect prize will not only be enticing for future events but be an excellent advertisement for your group in the future. Imagination is required to come up with appropriate prizes for different people and their different skill, education, and resources. Having said this there are a number of different prizes that are always well appreciated. Tools that are appropriate for robot building such as rotary (Dremel brand) cutters, thermostatically controlled soldering irons, microcontroller development kits, and, ironically, robot kits themselves are always appreciated. Toys that mimic robots on TV or movies are good for a chuckle and will be valued for being more than they are worth. Homemade plaques and trophies, especially made from robot parts, are probably the most special type of prizes and ones that will be a source of pride for the winners for years to come. Of course, the authors books are considered to be the most special prizes that a competitor can receive. Having chosen the prizes, you will then have the task of figuring out how to pay for them. Again, many methods for paying for the venue can be used for raising money for prizes. Local retailers and manufacturers can be approached for donations of tools and equipment but care must be taken to ensure that you do not appear greedy or unwilling to work with the supplier and their corporate guidelines for giving.
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40.3 Alerting the Public and the Media
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With the planning complete, the venue chosen and all the arrangements made, you will want to let people know that the event is going to take place. Today the obvious method for disseminating this information is either through email or updating your group s web page.
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SETTING UP WORKSHOPS, DEMONSTRATIONS, AND COMPETITIONS
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Unfortunately, these methods are probably not going to be as effective as you would like as the only people that will see these announcements are those who are actively involved in robotics. Ironically, you will have to use more traditional methods of communications. Flyers should be left at community centers, libraries, schools, and local bulletin boards. A phone number and a web site should be available for people to find out more about the event as well as allow them to print out a page they can put up in their home to remind themselves of the event. You might want to ask people to register to come to the event to give you some idea of how many people will be coming. Community newspapers will often mention your event free of charge and may send a reporter/photographer (they are usually one and the same) to cover the event. They will usually require an email notifying them of the event. You should first contact the newspaper to learn the procedure for submitting your event (including learning the lead time for publishing on a specific date) as well as how reporters are assigned to stories. Most newspapers assignment editors task reporters to different events that morning. To maximize the chance that a reporter will be sent to your event, make sure that you send a media alert email to the assignment editor the day before so it is in their pile of events to cover. The same procedure should be followed for local TV stations. Remember that it is not unusual to not have reporters come to your event, no matter how hard you work to make sure the newspapers are aware of it. Community events like yours are given to reporters based on whether they will be in the area, and if it is possible for them to make it to the event, and whether a big story is happening.
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