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CONTENTS
Decoding ECC200 In .NET Framework
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Using Words that Resonate Biblical Truths 57 Leveraging Other People s Words 58 What We ve Learned Practices for Breaking Down Barriers 62
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WINNING HEARTS AND MINDS 65 Knowing Your Audience 66 Knowing When Not to Enumerate 68 Employing Details Effectively 72 Personalizing the Message: I and Experience 74 Connecting One to One: You and I 76 Personalizing the Message: The We Connection 78 What We ve Learned Practices for Winning Hearts and Minds 80
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CONVEYING VISION 81 Referencing History and the Familiar 82 Using Descriptive Words as Visual Aids 85 Drawing on Symbolism 87
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Bar Code Printer In Visual Studio .NET
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Leveraging Corollaries
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Personifying Ideas and Conferring Physicality 89 Providing Just-Enough Detail 91 Creating Dynamic Images 92 Leveraging a Backward Loop 93 Illustrating with Anecdotes 95 What We ve Learned Practices for Conveying Vision 101
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DRIVING POINTS HOME 105 Prioritizing and Focusing on Themes 106 Using Rhetorical Questions 106 Employing Effective Repetition 107 Leveraging Pace and Tone 115 Communicating with Slogans and Refrains 124 What We ve Learned Practices for Driving Points Home 127
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PERSUADING 129 Eliciting a Nod 130 Sequencing Ideas 131 Addressing Nonrhetorical Questions 132
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Barcode Scanner In C#.NET
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Addressing Objections 134 Using Juxtaposition and Antithesis Comparing and Contrasting 136 What We ve Learned Practices for Persuading 152
FACING AND OVERCOMING CONTROVERSY 155 Knowing Your Goals: Rejecting and Denouncing 156 Recasting the Tone: Humility and Gracious Beginnings 159 Resetting Your Image: Leveraging Props 160 Recasting the Dialogue: Language Choice 161 Addressing Error Head-On: Accepting Responsibility 162 What We ve Learned Practices for Facing and Overcoming Obstacles 170
MOTIVATING OTHERS TO ACTION AND LEAVING STRONG LAST IMPRESSIONS 173 Inspiring Others to Great Achievements 174 Creating a Sense of Momentum and Urgency 177 Building to a Crescendo 181
viii
CONTENTS
Repeating Takeaways and Slogans 185 Directing to Low-Hanging Fruit 187 Putting It All Together to End Strong 189 What We ve Learned Practices for Motivating Others to Action and Leaving Strong Last Impressions 192
THE SPEECHES THAT MADE HISTORY 2008 Democratic National Convention Presidential Nomination Acceptance Address 193 Election Night Victory Speech 219 Barack Obama s Inaugural Address 225 Address to Ghana s Parliament 234 Joint Session of Congress on Health Care 247
ENDNOTES
ACKNOWLEDGMENTS
iven the depth of my work in South Africa, I have had the pleasure over the years of meeting some of South Africa s leaders who are among the world s most esteemed leaders including Nelson Mandela, Archbishop Desmond Tutu, the late Walter Sisulu, and the late Govan Mbeki. I have greatly benefited from their examples and from our exchanges, and I have since enjoyed sharing the lessons I have learned through my leadership development work. It was an honor to come to understand their vision of the world they hoped to help create. Most of their ideals resembled those I had learned about growing up, when studying in depth about Martin Luther King Jr. Back then, as a young teen, I had enjoyed the privilege of meeting with Coretta Scott King, who had examined one of my early written works and wanted to take the time to encourage me as a writer. Both in the United States and abroad, I have seen that some of the world s greatest leaders have been seeking the same goal a world in which, as Martin Luther King Jr. put it, people would be judged not by the color of their skin, but by the content of their character. In light of this background, it was fascinating for me to write this book assessing some of the factors that have helped make President Barack Obama one of the most distinguished leaders and communicators of recent times. It is clear that in many ways, Obama who transcends race and speaks words of unity represents what many influential leaders of earlier generations had hoped to see.
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