CONVEYING VISION in .NET framework

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CONVEYING VISION
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make your ideas and your vision more understandable to listeners Take time to consider how you might reference history and the familiar in ways that enhance your communication.
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X U SING D ESCRIPTIVE WORDS AS V ISUAL A IDS Z
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Another important practice that allows Barack Obama to convey his vision effectively is his excellent use of descriptive words. In many cases, speakers present their talks in settings in which they cannot, or should not, use visual aids such as overhead slides or electronic presentations. For some speakers, the lack of visual aids might be a significant handicap. But outstanding orators master the art of using well-chosen descriptive words in lieu of visual aids. They paint pictures with vivid words, focusing at key points on words that call to mind rich images. When chosen carefully, rich language can affect a listener as significantly as any visual aid: a listener will visualize ideas and themes, which become more memorable. Several things make certain words rich in descriptive power their precision or the specific image they call forth, for instance. Consider the difference in these two statements: In this campaign, we won t employ harsh politicking. vs. What you won t hear from this campaign or this party is the kind of politics that uses religion as a wedge and patriotism as a bludgeon. (Obama, June 2008)3 In the latter statement, the use of the words wedge and bludgeon conjure up specific images that make a stronger
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SAY IT LIKE OBAMA AND WIN!
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impact. They are rich in descriptive power; they don t simply tell, they show. In creating imagery, the words help to convey vision. Similarly, compare these remarks: You came out to support us in large numbers. vs. They said this country was too divided; too disillusioned to ever come together around a common purpose. But on this January night at this defining moment in history you have done what the cynics said we couldn t do. You have done what the state of New Hampshire can do in five days. You have done what America can do in this New Year, 2008. In lines that stretched around schools and churches; in small towns and big cities; you came together as Democrats, Republicans, and Independents to stand up and say that we are one nation; we are one people; and our time for change has come. (Obama, January 2008)4 Obama s reference above to lines that stretched around schools and churches brings forth images of people huddled for hours, perhaps cold and uncomfortable, yet willing to endure the long lines in order to have a chance to support him. This, in turn, implies that what Obama represents, the value of his candidacy and the importance of casting a vote for him, are all worth waiting for. That is, the word choice invoking lines of people implies many other things in addition to what is actually said, with all implied ideas contributing positively to Obama s image. The words serve as an excellent example of well-chosen, richly descriptive words.
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CONVEYING VISION
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Obama illustrates that leaders who desire to use communication to convey vision in a compelling manner can benefit from employing words that evoke rich imagery. Words filled with descriptive power can deepen the impact of speech. Drawing on richly descriptive words can create multilayered communication that enables a speaker to make greater strides toward articulating their vision with great efficacy.
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X D RAWING ON S YMBOLISM Z
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Obama is also very good at conveying vision by employing words rich with symbolism. Symbolic images often elicit emotional reactions. For example, referring to a flag draped over a coffin evokes patriotism and notions of loyalty and sacrifice to country. When Obama mentions that his grandfather was buried in a coffin draped with a flag, therefore, he connects himself to all those positive elements. This represents an excellent choice of words. The net effect: those well-chosen words enhance Obama s standing. Drawing on symbolism when it will enhance your image can be considered a best practice.
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