CONVEYING VISION in VS .NET

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CONVEYING VISION
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by making an historic commitment to education. We can make a commitment that s more than just the rhetoric of a campaign, one that s more than another empty promise made by a politician looking for your vote.12 . . . Over the course of two centuries, we have fought and struggled and overcome to expand the promise of a good education ever further a promise that has allowed millions to transcend the barriers of race and class and background to achieve their God-given potential. It is now our moment to keep that promise the promise of America alive in the twenty-first century. It s our generation s turn to stand up and say to the little girl in Chicago or the little boy in Manchester or the millions like them all across the country that they are not these kids. They are our kids. They do not want to let us down, and we cannot let them down either.13 Leaders seeking to use communication to convey vision excellently should consider whether an anecdote will allow them to crystallize a point or make a theme more memorable. Will listeners relate to the issues or key themes more readily Carefully narrated anecdotes can enrich communication, enhancing a speaker s ability to convey their vision.
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C ONVEYING V ISION
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Leaders have much to learn from the way Barack Obama conveys vision so effectively to audiences. Obama has shown a keen ability to convey vision in a compelling manner, which enables
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SAY IT LIKE OBAMA AND WIN!
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others to understand his vision and inspires them to ultimately embrace it. Leaders can draw on the techniques that enable Obama to do this so well. When seeking to convey vision in a compelling manner, referencing history can make ideas more understandable and digestible. Listeners can relate to ideas more readily from a prism of shared history and cherished tradition, and may relate better with references to admired historical figures. Efforts to convey vision are more effective, also, when leaders show, don t tell at crucial times. That is, effective communicators will draw on vivid language at key times to paint pictures as effectively as they might with visual aids. They know to employ richly descriptive words a torch instead of a light; a wedge; a bludgeon. They draw on symbolic language for emotional impact. They leverage the power of corollaries to bring about multilayered communication, saying one word while implying twenty others. The practice of giving ideas physicality can also play a role in conveying vision effectively. Embodiment makes ideas more memorable, such as seeing hope in the eyes. Highly skilled communicators also employ detail effectively, calibrating the ideal amount of detail they provide as they convey their vision. At times, ample detail establishes a depth of knowledge. But skillful speakers also recognize the value of vagueness, allowing listeners to imagine when appropriate with just enough detail. Use of dynamic imagery represents another useful communication technique. Effective communicators find ways to make pictures move in the mind brick by brick, block by block, calloused hand by calloused hand. Similarly, backward loops can be powerful, as a speaker takes listeners back in time to imagine
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how it once was, comparing and contrasting the past with the present with great effect. Finally, effective communicators often employ anecdotes, which provide brief narration and short tales to breathe life into key themes. Together, these techniques enable leaders to use communication to convey their vision in highly compelling ways.
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DRIVING POINTS HOME
ighly effective leaders master the art of driving key messages home and achieving the designated goals of their speech whether to inform, influence, persuade, motivate, or direct. Barack Obama has shown particular strength in his ability to share knowledge effectively, even amid the tight time constraints of a typical speech. In 5, we see how Obama employs communication practices that have enabled him to convey vision well; he knows how to articulate the big picture. Obama is equally skilled in supporting the vision he puts forward with well-chosen details and themes that linger in the minds of listeners long after he has uttered a final word. Several practices have made Obama excellent at driving points home. There is
SAY IT LIKE OBAMA AND WIN!
much to learn about how he prioritizes, addresses rhetorical questions, employs effective repetition, leverages pace and tone, and communicates with slogans.
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