Reports That Don t Matter in Software

Creating ANSI/AIM Code 128 in Software Reports That Don t Matter

Reports That Don t Matter
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Many of the remaining analytics reports either provide useless numbers (they don t support decision-making) or can be misleading. Numbers look important, but Avinash Kaushik asks, So what And you should, too. Here s a list of some of these reports and why they don t matter:
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Code128 Creation In Visual C#.NET
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Page Views This report tells you the number of pages visitors have viewed. You may notice it doesn t include conversions. That s because the number of page views has little to do with conversions. You can increase page views by putting pictures of kittens on your website, but this won t increase sales. Don t pay attention to page views. Visits If 200 visitors each visit your site twice, that s 400 visits. But if you have zero sales, so what Unique Visitors You may have 200 visits, but it turns out there are only 50 unique visitors. They visited your site four times each. So what It doesn t matter if there are 50 or 5000 if they don t buy. Average Number of Page Views This report tells you that the average visitor saw 4.5 pages per visit, for example. This report also doesn t include conversions because there s no relation between page views and buying. It s also easy to manipulate this number. If you want more page views, you can break up your pages into smaller ones, which forces your visitors to visit lots of pages.
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Draw Code 128C In Visual Studio .NET
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CHAPTER 4:
Making Code 128A In VB.NET
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Data Matrix 2d Barcode Generation In None
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Google Analytics
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Time on Site This report tells you how long people are spending on your site. It sounds good that people are spending 20 minutes on your site and that this number has increased every month for the last year. There s a reason for this, though. New browsers such as Firefox and IE 7 allow tab browsing, which means you can open multiple web pages in various tabs simultaneously. While you re looking at the first tab, the other tabs are open in the background and the clock is ticking for all of them. Time-on-site is increasing, but nobody is looking. This also happens when a visitor gets a phone call or goes to lunch and doesn t exit your site. Ignore this report. Bounce Rate This report provides the average bounce rate for all pages. However, the average for all pages is meaningless. Some pages, such as blogs, have naturally high bounce rates. Instead, look at the bounce rate for your top entrance pages, such as landing pages and the home page. Ignore the average bounce rate.
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Encoding UCC - 12 In None
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Other Reports
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Making Matrix 2D Barcode In Java
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There are yet more reports in Google Analytics, several of which are interesting. Let s cover those so you ll know what is available. Also note that in the course of writing this book, we saw draft versions of reports that Google Analytics may add in the future. When these appear, we ll discuss them in the updates at this book s website, Insider-SEM.com.
EAN / UCC - 14 Scanner In Visual Basic .NET
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GTIN - 13 Creation In Visual C#
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Visitors
Printing Code-39 In VS .NET
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Painting UPC-A In .NET
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The Visitors section tells you about your visitors and their computers. Here s a list of the reports you ll find in this section:
Painting Bar Code In Objective-C
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Printing EAN / UCC - 14 In Objective-C
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Visitors | Benchmarking This report compares your site with similar sites. You can also compare your site against other industries. Don t pay much attention to the general numbers. Look at the Top Landing Pages comparison to see how your landing pages compare against your industry. To use this, you give permission to Google to share your data anonymously. You can try this report, and if you don t need it, just turn it off. Visitors | Languages This reports shows which languages your visitors speak. Should you translate your pages For example, if sufficient conversions are coming from South America, you can consider translations para nuestros amigos. You can also translate keywords and try PPC paid search campaigns in those languages.
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