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https://www.google.com/webmasters/tools/ https://siteexplorer.search.yahoo.com http://webmaster.live.com
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XML sitemaps can hold up to 50,000 URLs in one file (and not more than 10MB in size). That s sufficient for most sites. For very large sites, you can create an XML sitemap index file that points to subpages. The limit is 50 million URLs. And, yes, we ve created sitemaps with 50 million URLs. To learn how to build sitemap index files, visit Webmaster Tools and search for Sitemap Index File. You ve seen the offer: Have your website submitted to 600 search engines for only $20! These are scams. If your website has good information, the search engines will find you.
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We have covered the main issues in SEO (architecture, keywords, USP, Meta tags, body tags, and site maps). The next few pages look at various items that affect SEO.
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When consumers start the buying cycle, they first carry out research with search engines. They are looking for informative resources so they can learn about products and make decisions. That s why search engines give preference to informational pages over sales pages. You can use SEO to fit into the visitor s research phase. Create an informational page for your target audience s searches. Use analytics to find the keywords that bring visitors. Use SEO to modify your web page s tags and content so your ideal user can find your web page in their research.
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After consumers have learned about products and they know what they want, they begin to look for a vendor. They are in the purchase phase of the buying cycle.
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SEO also works in the purchase phase. Create pages for your products. Use analytics to find the keywords that produce conversions and sales. Use SEO so your target audience can find your products when they are looking to buy. With analytics, you can track the trends in leads, conversions, and sales.
Google Pagerank: No Longer an Issue
Google used to assign a numerical Pagerank value (PR value) to every web page. The Pagerank value was based on the number of links to the page; the more links, the higher the Pagerank value, and the higher the page was ranked. A number of tools show your page s Pagerank value. However, the displayed value can be delayed by several months. The number is also logarithmic, which means there isn t much difference between Pagerank 2.1 and 2.8, but there is a very large difference between Pagerank 5.1 and 5.8. Google only shows you a round number, so you don t know if it is 5.1 or 5.8. For several years, people tried to increase their web page s Pagerank value by getting more links. Some sites had hundreds of thousands of links. But Google caught on to that game. Pagerank is no longer a significant factor. Google s algorithm is now generally based on the wisdom of the crowds, which draws on billions of previous queries, which are impossible to manipulate, along with their indexing tools and ranking/rating systems. This means Pagerank has little value. Don t worry about Pagerank. Write useful content and make sure it is indexable.
Track Your Keyword Ranking
Tools are available to track your ranking in search engines. You enter a keyword, and the tool shows your position in the various search engines. You can also add your competitors so you can see their various positions. The tool will also produce a regular report so you can track whether your ranking is increasing or falling for your top keywords. AdvancedWebRanking.com offers a free trial on the Advanced Web Ranking tool. You can also get a free keyword-ranking tool at DigitalPoint. com/tools/keywords/. We don t recommend these tools, however. When you start tracking your keyword rank, you ll spend time on trying to improve the page positions. SEO isn t a technical issue. It s a quality issue. Identify the pages and keywords that produce the best conversions and put your time into improving those pages.
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