vb.net barcode generator free 1: From Penniless to PowerSeller: Carving Out a Niche in Software

Maker QR-Code in Software 1: From Penniless to PowerSeller: Carving Out a Niche

CHAPTER 1: From Penniless to PowerSeller: Carving Out a Niche
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you won t be the only person selling in your niche area. As long as you can outdo your competition in some way, you ll be the one that shoppers choose to buy from. What kind of competitive edge should you shoot for Here are some suggestions:
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Lower price Better selection Better service A higher sense of reliability
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That last item is a bit hard to describe, but you achieve greater consumer confidence by slowing lots of photos of your sales items, by providing assurances of authenticity in your description, and by having large numbers of positive feedback comments. Some more specific suggestions are described in the sections that follow.
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How Lori Baboulis Undercut the Competition
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The cosmetics that Lori Baboulis sells through her eBay Store NYC Designs For Less (http://stores.ebay.com/NYC-DESIGNS-FOR-LESS) are high-quality items with famous brand names that normally sell for high prices. A search for Paula Dorf eye shadow, for instance, turned it up for sale for $19 at some well-known online retailers. Lori s price: $11.95. Every eBay seller dreams of finding, say, an old beer can under their home and selling it for $19,000; or seeing the image of the Virgin Mary in a grilled cheese sandwich and ending up selling it for $28,000. Such success stories are, of course, exceptional events. But the general idea is the same. You obtain something for an inexpensive price, and you sell it for as high a price as the market will bear, and the result is that you make a profit. Figure 1-5 shows an example provided by a PowerSeller named Paula Amato, who wrote me: Here is a great example . . . I found this at an estate sale and paid a quarter. I knew there was something special about this piece and I was right. Buying for a low price and selling for a profit is just one way Lori established herself against the competition. You can examine some of her other strategies in the sections that follow.
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Finding Inventory Is the Hardest Part of Selling on eBay
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As its name implies, NYC Designs For Less succeeds by undercutting the competition. Without an expensive store to rent or employees to
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Secrets of the eBay Millionaires
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FIGURE 1-5 Many sellers depend on their knowledge and experience to find diamonds in the rough like this.
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compensate, small online businesses often have an advantage over larger competitors. Lori, like many eBay sellers, is able to offer items at low prices because she buys them from wholesale suppliers. A wholesaler is an individual or business that (traditionally, at least) functions as a middleman. The wholesaler obtains merchandise from the manufacturer, which typically wants to focus on manufacturing rather than selling its own items. The wholesaler then sells the merchandise to retailers, who mark up the price and sell it to the public. Where do you find a wholesaler There s no single answer. Sometimes, the tip comes by word of mouth. Other times, you find wholesalers on Google or on eBay itself. Start off doing a Google search for wholesalers or liquidators, Baboulis advises. You will have to do a lot of footwork because there are many outfits that sell real junk. I do not sell returns so I look for overstock only. Check your local yellow pages for distributors, manufacturers, etc. You can also buy wholesale lots right on eBay. Do your
CHAPTER 1: From Penniless to PowerSeller: Carving Out a Niche
research thoroughly first. Finding a good source of inventory is the hardest part of selling on eBay. Many of the biggest eBay millionaires individuals you ll find profiled throughout this book are wholesalers who came to a critical realization. They realized they were in a perfect situation to sell on eBay. They already had a ready source of merchandise they could resell at a profit. Instead of selling to retailers (or in many cases, along with continuing to supply retailers), they decided to sell directly to the public on eBay. There s no shortcut to finding a wholesaler on eBay. Here s one scenario that s worked for many sellers:
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