vb.net barcode generator free Diversify Your Business Presence in Software

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From Wholesaler to eBay Mogul: David Hardin ................................................. All of a Sudden a Light Went On : Shoetime ........................................ From Shoes to Fashion: Fashion Outlet Mall .......................................... I Went from Shoe Salesman to Software Developer ............................ If You ve Got a Computer and a High-Speed Internet Connection, You Can Do This Out of Your Home : eSAVz .....................................
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Open a Brick-and-Mortar Store: Ellen Navarro and Amy Mayer ........................ We Decided That This Is a Destination Business ................................. People Get Caught Up in the Romance of Selling on eBay, and They Don t Do the Business Projections ..................................... I Am Selling More and More Machines Lately .................................... If One of Us Didn t Get Yelled At, It Wouldn t Be a Normal Day ................................................................................ We Compare Our Business to a Dry Cleaner People Choose the Place with the Best Service ............................................. Lessons Learned in This ............................................................. CHAPTER 8 140 141 142 145 148 149 155
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Provide Instant and Personalized Service ....................................................
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Where Customer Service Is the Most Important Product: Abovethemall ................................................................................................... Take the Good from the Good Sellers and Make It Your Own ........................................................................................ I Want People to Know That They re Dealing with an Individual ............................................................................... It s Hard to Sell Items If People Can t See a Good Picture of Them .................................................................................. Make Your Descriptions Do the Selling ................................................... I Want Buyers to Know My Name and Phone Number ....................... Don t Forget Where You Came From ................................................... Keep the Stress Away from Your Family .............................................. He s Got the Key to Finding Buyers in eBay Motors .......................................... eBay Took Us in a Direction We Didn t Plan to Go ............................. Key to Fast Shipping: Location, Location, Location ............................ Finding the Right Selling Tool: It s the Holy Grail .............................. It s Harder to Start a New Business Now ............................................. Lessons Learned in This .............................................................
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Build a Good Reputation
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Reach Number One in Your Field: David Yaskulka ............................................. Reputation Is Everything ...................................................................... Reinforce Your Brand Every Chance You Get ...................................... We Are Good at Making Sure Our Customers Are Protected ...................................................................................... Build Your Reputation as a Socially Responsible Business ................. Go on Discussion Boards and Really Help People .............................. We Try to Have a Core Value for Our Company .................................. Building Good Feedback: David T. Alexander .................................................... I Had a Lot of Customers Already from My Existing Business ................................................................ People Buy from You Right Away If You Have High Feedback ................................................................................... I Can Walk a Hundred Yards to My Office ........................................... When Something Doesn t Sell on eBay the Work is Lost .................... If One Person Leaves Me Negative Feedback, It Isn t Going to Change My Percentage ............................................
Contents
Having a Good Reputation Sells .......................................................... Lessons Learned in This ............................................................. CHAPTER 10 193 194
Acquire and Keep Your Customers
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Using Your eBay Store to Acquire Customers: Creative Paper ........................... The Whole Purpose of eBay Is to Get Customers ................................ We Do a Blast E-Mail to 20,000 Customers ........................................ We Do Give People the Option to Opt Out .......................................... I Had a Lot of People Requesting Patriotic Stuff After 9/11 ................................................................................... Upselling and Cross-Promoting: Dallas Golf ...................................................... Golf Is Almost the Perfect eBay Product ............................................. It s Like Tapping Them on the Shoulder and Saying, Would You Like to Buy Something Else ....................................... We re Sourcing Through Our Competitors .......................................... If We Can Get Customers to Trade in Their Old Clubs on eBay, We Can Sell Them on eBay ...................................... We Do a Daily E-Mail That Highlights Auctions That Are About to Close ..................................................................... We re Always Trying to Say, If You Don t Like This, Here, Look at This ............................................................................ Be a Salesperson: Tell People What They Really Need on the Phone ............................................................................. Lessons Learned in This ............................................................. CHAPTER 11
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