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Our eBay Sales Market Our Web Site, Not the Other Way Around
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Designing her own web site was an obvious choice for Pam Thien. I used to work as a web designer to support myself through college and learned a lot of good tricks there, she says. My parents wanted me to work at a prestigious computer company, so I took computer science in college.
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FIGURE 2-3 Shiana s auction service provider, Infopia, provides clients with sales management software like this that can allow a small staff to handle multiple sales.
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When it comes to establishing an identity and conveying your business mission to your customers, you need to create a web page that explains who you are and why you do what you do. eBay makes creating a web page an easy matter through its About Me feature:
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1. Go to your My eBay Page by clicking My eBay in the navigation bar. 2. Sign in with your User ID and password. 3. Click Create an About Me page and follow the steps shown to create your free
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web page. Many eBay sellers rely solely on their About Me page to provide background about themselves and their business. But most PowerSellers create web sites that are hosted either by their Internet Service Provider, by an auction service provider like Marketworks or Vendio (http://www.vendio.com), or by a full-time web hosting service.
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CHAPTER 2: Establishing Your Identity: Your Mission and Your Web Presence
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In Shiana s case, there are several front doors to their business on the Web, and the various sites link to one another to boost traffic and present shoppers with different sales options. If you want to start your own successful PowerSeller business on eBay, you should also think about creating an About Me page, an eBay Store, and a web site. 10 discusses creating an eBay Store to attract customers, and 7 examines creating a business presence in multiple locations on eBay and the Web. When it comes to creating your own business web site, you need to follow a couple of best practices, as described next.
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Choose a Domain Name That s Easy to Remember
As I m sure you ll agree, the name Shiana.com is easy to remember because of its uniqueness. If you can choose a domain name that consists of a single word (or perhaps two words), that makes sense for your business, and that is not being used in the dot-com domain, you re in an ideal situation. A domain name is an easy-to-remember alias for a location on the Internet. Instead of a computer address such as 202.144.55.2, or a long URL such as http://www.webhostingservice .com/~username/filename, a domain name is a short term that you purchase and assign (for example, shiana.com or ebay.com) so that people can find your web site more easily. Of course, it s getting more and more difficult to find single words that can be translated to short domain names. You can create domain names in domains such as .biz and .net, but they don t have the same cachet as one in the dot-com domain.
Give some thought to a domain name and business name that are short and easy to remember. If the name has other meanings, so much the better. Pam Thien explains that the word Shiana is from a Japanese bonsai red-leaf maple. It s the rarest and one of the most difficult to grow of all the bonsai; we were told that if a person is able to grow a Shiana, they are able to conquer all other bonsai. My mom introduced us to the word when she told us bedtime stories. I decided to register Shiana.com to constantly remind us that even if times are bad, we are growing a Shiana .
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