vb.net barcode generator free 2: Establishing Your Identity: Your Mission and Your Web Presence in Software

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CHAPTER 2: Establishing Your Identity: Your Mission and Your Web Presence
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does Nate make buyers more comfortable buying a bike online, which is a huge leap of faith We are honest and let the bike sell itself. It the customer is excited, great. If the customer decides it s not the right bike, we re cool with that. It makes you feel good to go home and know you made the customer happy.
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In 1 you learned about Phil Leahy, who has trained his staff to respond quickly and courteously to customers. Nathan Sanel does the same sort of training with his employees, too. But because his company deals in motor vehicles, and because salespeople for motor vehicles don t all have a good reputation, he goes a step further. From the moment of the first job interview, he conveys his beliefs about honesty and low-pressure sales tactics to his workers. Sanel s eight full-time employees have an advantage over other motor vehicles salespeople: They don t work on a commission, but receive a salary. Their income doesn t depend on the number of sales they complete. It s another part of Sanel s business ethics that benefits both employees and customers. Pay is not the only reason they work for him; they also do it because they want to work honestly and really get the chance to help people. The principal thing we talked about first was to tell the truth, and everything else will follow, says Juneau. My employees all know that if there s ever something that happens on this job, they have a core philosophy to fall back on. If they drop a motorcycle off the stand, they should report it. If the customer says they like a certain model better, let them switch. I don t have salespeople here, actually. I will guide you, and I will answer questions. I will provide you with more honest information about the bike that you are looking at. That s one of the things I ve learned from doing business online: on the Internet, you get an abundance mentality. You realize that you don t have to sell something to people. You find that there are always people out there who want what you have. You just have to make it available to them.
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Today, Sanel s employees are able to convey that core philosophy to customers through a brick-and-mortar store he recently opened in Loudon,
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New Hampshire. The Internet allowed us to go brick-and-mortar, he remarks. Selling directly through his own brick-and-mortar store allows him to achieve higher profit margins. But selling on eBay and elsewhere on the Internet has its advantages as well. You generally have to work very efficiently to sell on the Internet, and you get a very quick turnaround, but the profit margins are lower. Business 101 holds that it s all about return on investment profit margin times returns. It is a difficult way of doing business, but if you can make it work in a low-margin, quick-turnaround environment, you can clobber the competition. Traditional dealerships cannot survive at the low margin we work on because they just don t have efficiencies that we have. eBay is just like any type of business. The only thing spectacular about eBay is that they can put a motorcycle in front of 2,000 people a week.
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The More People Become Comfortable With Us, the More Profits Go Up
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Nathan Sanel admits that selling vehicles online has a number of built-in negatives. You can t always inspect a vehicle in person and shipping can be expensive. He overcomes the negatives by building trust. I m trying to protect people and educate them as to what to look for. The more people become comfortable with us, the more profits go up. What people were willing to pay for our bikes has increased as they became more and more comfortable buying from us. Like other highly successful PowerSellers, Sanel developed his own customized software, which helps the company present the information from their extensive vehicle inspections. The big payoff is in return business that results from customer loyalty. After the sale, after four years, I have customers who have bought multiple bikes from me who I ve never met. I want people to be afraid to buy from anyone else but me. That s exactly what I want. That s what you get by telling people the truth. People talk about you on chat boards. We have word of mouth in a very global way.
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