vb.net barcode generator free 3: Connect with Your Customers in Software

Generator QR Code 2d barcode in Software 3: Connect with Your Customers

CHAPTER 3: Connect with Your Customers
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FIGURE 3-3 This seller decided to focus on building inventory rather than a web site.
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Thirty Percent of Our Customers Make Another Purchase from Us
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For White Mountain Trading, like many other eBay sellers, eBay provides a way to make connections with new and prospective buyers. It s the perfect way to steer shoppers to your products. After a sale is made, it s up to you to maintain contact and encourage future purchases. eBay is really a customer acquisition tool, says Friedman. Thirty percent of our customers make another purchase from us. Drew values his customers and gets to know them. He sends many of them e-mail messages to tell them about new pens he is selling online. Almost all of his customers turn out to be reputable buyers, even though there is a substantial danger of fraud because such high-priced items are at stake. I lost a pen on a bounced check years ago, says Drew. I was out $4,500. I held the check 21 business days before shipping the pen, but banking laws in Maryland allow the bank to return a check back for up to a year. After I sent the pen out, the check bounced back.
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Secrets of the eBay Millionaires
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It s Still Dynamic, It s Still Exciting
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At age 45, Drew Friedman has been selling on eBay for nearly six years. Making sales still excites him. So does being his own boss. I walked away from my job after six weeks. Six years later it s still dynamic, it s still exciting. For his first six months as a self-employed eBay seller, he maintained an office outside of his Baltimore-area home. But then he moved his office into his house. I get up early, try to clear my desk by 7 a.m. when my son wakes up. He sees me working at my computer at home all the time. He says, I don t want to go to preschool, I want to stay in my pajamas, like dad.
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PowerSeller Round Table: Unique Versus Everyday Merchandise
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It s one of the questions that is frequently asked by eBay sellers when they are just starting out: What s the best thing to sell on eBay If you ask 10 different PowerSellers this question, you ll probably get 10 different answers. Or you might not get any answer at all: some sellers are just plain reluctant to give out the secrets they ve worked so hard to discover. In general, though, the answer falls into two categories of sales merchandise: everyday merchandise you buy from a wholesaler, and merchandise that s either hard to find or totally unique. There are pros and cons to either approach: wholesale merchandise is easy to obtain (once you find a reputable wholesaler, at least), and you can purchase large quantities at once, so you can have a steady supply of things to sell on eBay. Collectibles and other hard-to-find items are, well, hard to find. But they re sure to be in demand, and you ll have less competition for those old pieces of pottery, antique postcards, or exotic brands of coffee you want to sell online (though it often seems like, for everything you try to sell on eBay, there s always a handful of other sellers who are offering the same thing). The two sellers profiled in this chapter, Drew Friedman and Lisa Vanasco, primarily sell items that are hard to find. That doesn t mean the items are antiques, of course: Drew s pens are brand new. But it does mean they appeal to people who are collecting and eagerly searching eBay to find just the kinds of things they want. Not all sellers focus on collectibles, however. Robert Zanger (User ID: lucky86), who is profiled in 5, started out selling stuffed animals such as Scooby Doo figures and comic books before settling on men s suits he could obtain at wholesale. You sell this, you sell that; you need to see what works, he says. Alan Warshauer (User ID: aleegold), who appears in 4, also sold many different things before hitting on charms imported from China, cell phone batteries, and screen protectors for handheld devices.
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