vb.net barcode generator free 3: Connect with Your Customers in Software

Printing QR Code JIS X 0510 in Software 3: Connect with Your Customers

CHAPTER 3: Connect with Your Customers
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But Melissa Sands, who is profiled in 4, takes a different approach. She believes unique items will always have appeal on eBay and enable beginning sellers to compete with those who deal in hundreds or thousands of wholesale items a month. This is just my opinion, but people who sell vintage and used goods are going to survive longer than those who sell new items that have a small profit margin. I think selling on eBay is a tough business to break into. Every time eBay raises its sellers fees, it hurts those sellers who work on volume. It wouldn t take much to drive someone out of business because margins are so tight. Not only that, but you can carve yourself out a niche, and then run into a clone someone who figures out who your suppliers are, and what your secret of success is. You always have to stay one step ahead of the competition. For me, my success depends on my knowledge of vintage things, she adds. If I sell things that can t be duplicated, then I have less direct competition. The important thing is to find the approach that works for you: Find merchandise you can purchase at a low price and resell on eBay for a profit. Whether that merchandise consists of wholesale, everyday goods or one-of-a-kind collectibles depends on what you can find most easily.
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Interpersonal Skills Connect with Medical Buyers: Ready Medical
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Often, success on eBay isn t just what you sell; it s how you sell it that counts, too. A careful examination of Lisa Vanasco s eBay Store, Ready Medical, illustrates a variety of ways in which she connects with the ideal group of customers: a niche group of individuals who are very knowledgeable about a specialized area of interest, and who are willing to spend money in order to save money. These customers don t want to do a lot of shopping around. If they can find a trustworthy source of merchandise at a reasonable price, they will return again and again to that resource. As you can see in Figure 3-4, Ready Medical deals in reconditioned medical and surgical equipment. Many keywords have been added to the
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Seller name Lisa Vanasco Web site Sells http://stores.ebay.com/READY-MEDICAL
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Title bar contains keywords Store description includes brand names
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Store categories contain likely search terms
FIGURE 3-4 Keywords and brand names help this seller connect with shoppers who are looking for specialty items.
Item titles include keywords and brand names
site s home page in order to help Vanasco, 42, connect with the buyers she wants: doctors and hospital administrators who are operating on tight budgets and who are often looking for specialty items they can only find from a handful of other sources. You ll find such keywords in the following places:
The title bar of the store s home page includes keywords that are likely to come up in a search done on the eBay Stores home page lab, monitors, doctor s office. The description of the site also includes the brand names of some of the medical equipment sold on the site: Valley Lab, Nellcor, and Amsco. You also find, included in the description, keywords that name many of the most popular items sold there: monitors, microscopes, and surgical tables.
CHAPTER 3: Connect with Your Customers
Each of the items sold on the site contains a brand name and one or two words that name the item; each of these keywords enables the item to be found more easily in searches done on Google, since Google now indexes the contents of eBay Stores. The Store Categories on the left-hand side of the Ready Medical home page also contain plenty of specialty terms that will be of interest to doctors: endoscopy, laparoscopy, and so on. A New Arrivals! section near the top of the home page tells returning customers what s new on the site.
A well-organized eBay Store and a good presentation can attract the customers who are looking for exactly what you have to sell, in other words.
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