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Doing eBay Bigger, Better, Faster: Kevin Harmon ............................................. You Need a Solid Breadth of Product to Sell Well on eBay ............................................................................................... Our Model: Virtual Inventory We Don t Own Until It s Sold, and National Distributors ........................................... We Are Plugged in Directly to eBay with Our Own Software ..................................................................... I Never Buy Anything Unless I Research It First on eBay ................... Everyone Gets Burned Trying to Find New Suppliers ......................... Managing Sales with Special Software: Jon Stein ............................................... Start with Something You Really Love ................................................ Choose the Right Solution Carefully ....................................................... Time and Time Again, We Look for New Eyeballs and New Customers ........................................................................... I Think the Best Is Yet to Come ............................................................ Lessons Learned in This ............................................................. APPENDIX A
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Resources on eBay ............................................................................................... eBay Keywords ........................................................................................ PowerSeller Information .......................................................................... What s Hot Lists ...................................................................................
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Software Tools ..................................................................................................... Andale ...................................................................................................... buySAFE .................................................................................................. Ethical Technologies ................................................................................ Infopia ...................................................................................................... Marketworks ............................................................................................ SpareDollar .............................................................................................. Vendio ...................................................................................................... Zoovy ....................................................................................................... Tools for Finding and Selling Merchandise ......................................................... Alibaba ..................................................................................................... Association of Independent Information Professionals ........................... How to Find Wholesalers Workshop .................................................... Multistate Tax Commission ..................................................................... Groups and Forums .............................................................................................. eBay Sales Reports Discussion Board ..................................................... Professional eBay Sellers Alliance (PESA) ............................................. Seller Central Discussion Board .............................................................. Tools for Tracking Income and Expenses ............................................................ Microsoft Money 2005 Web Site ............................................................. MYOB Web Site ...................................................................................... Peachtree Office Accounting .................................................................... Quicken 2006 ........................................................................................... QuickBooks ............................................................................................. Other Places to Sell Your Merchandise ................................................................ Craigslist .................................................................................................. iOffer ........................................................................................................ Yahoo! Auctions ....................................................................................... Yahoo! Classifieds ................................................................................... E-Commerce Hosting Services ............................................................................ AOL Hometown ....................................................................................... Bigstep.com ............................................................................................. Microsoft Small Business ........................................................................ APPENDIX B 233 233 233 233 234 234 234 234 234 235 235 235 235 236 236 236 236 236 237 237 237 237 238 238 238 238 239 239 239 239 239 240 240
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Becoming an eBay Millionaire: The Twelve-Step Program
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Step 1: Find Something You Love and Sell It ................................................... Step 2: Set Out to Build a Business Rather than a Hobby ................................... Step 3: Do the Research Up Front ....................................................................... Step 4: Develop a Steady Supply of Merchandise ............................................... Step 5: Know Who Your Customers Are and What They Want .......................... Step 6: Don t Be Afraid to Grow ......................................................................... Step 7: Find People or Software to Help You ................................................ Step 8: Act Like a Salesperson ............................................................................. Step 9: Market Yourself and Your Business ......................................................... Step 10: Sell in More than One Venue ................................................................. Step 11: Make Your Customer Your King or Queen ............................................ Step 12: Be Prepared for Really Hard Work ........................................................ Index ....................................................................................................................
Acknowledgments
The very existence of this book, not to mention its contents, is due to a variety of helpful and creative individuals. The idea came from Margie McAnerny, my longtime acquisitions editor at McGraw-Hill/Osborne, and Jill Finlayson of MNetworks. Jill was the manager of the Toys and Hobbies category on eBay for five years. Paul Berger of MNetworks accompanied me to one of the gatherings of the Professional eBay Sellers Alliance (PESA) in Atlanta, where I met many of the people who are profiled in this book. Paul was very helpful in arranging on-thespot interviews with sellers. Thanks are certainly due to PESA itself, and to its founder Joseph Cortese and Executive Director Jonathan Garriss. The contents of the book are due to the generosity of the sellers who are profiled in it. In particular, David Yaskulka of Blueberry Boutique (http://www.blueberryboutique.net) was extremely helpful not only with his own story but with finding other sellers to profile. My sincere thanks go to all of the other sellers I talked to; each contributed to the book and helped me in his or her own way. You ll find their eBay Store or web site URLs listed in the book along with their individual profiles. They are, in alphabetical order: David T. Alexander of David T. Alexander Collectibles; Lori Baboulis of NYC Designs For Less; Ron Bratt of Auction Safari; Tony Cicalese of wegotthebeats; Linda and Ava Conoval of MemoryQueens.com; Drew Friedman of White Mountain Trading Company; David Hardin of Shoetime; Kevin Harmon of Inflatable Madness, LLC; Phil Leahy of Entertainment House; Ben Mandel of Amazing Keys; Jeff McCullough of Creative Paper; David Portugal of Auctions by David; Melissa Sands of Sands-o-Time; Nathan Sanel of National Powersports Distributors; Chris Smith of Dallas Golf; Marjie Smith of Abovethemall and the Disabled Online Users Association (DOUA); Jon Stein of Jake s Dog House; Pam Thien of Shiana.com; Lisa Vanasco of Ready Medical; Alan Warshauer of Alleegolds Wholesale Shoppe; and Robert Zanger of Dress Suits. But that s not all: Bjorn Espenes of Infopia (http://www.infopia.com) helped suggest sellers to interview; my intrepid assistant Ann Lindner helped with editing and writing; Agatha Kim kept track of the project and kept me on my toes; and Margaret Berson handled the copyediting.
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