vb.net barcode generator free 4: Think and Act Like a Businessperson in Software

Creating QR in Software 4: Think and Act Like a Businessperson

CHAPTER 4: Think and Act Like a Businessperson
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American, they love you. They show you the town, they take care of you. In other words, it might seem intimidating to turn to such a faraway country for merchandise, but give it a try: you just might get the red carpet treatment.
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Most of the Profit Is in the Shipping and Handling
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Everyone sells on eBay to make a profit: buy low and sell high is the operative strategy. In 3, you met two PowerSellers who have no problem with that working philosophy, because their merchandise sells for hundreds or even thousands of dollars. But Alan Warshauer s case is much different. He sells very inexpensive items. The single Piglet charm shown in Figure 4-7 only has a Buy It Now price of $3.50. How does he maintain his PowerSeller status
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FIGURE 4-7 Shipping and handling can help make selling low-priced items worthwhile.
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Item Original cost of item eBay s listing fee eBay s Final Value Fee (5.25 percent of closing value) PayPal fee (if applicable) Subtotal
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TABLE 4-2 eBay Sales Costs
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Cost approx. $0.60 $0.35 $0.18 approx. $0.36 $2.01
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Table 4-2, shown above, analyzes this sale to see where the profit is. That s quite a dramatic reduction for such a small purchase. But like many (if not all) eBay sellers, Alan helps boost his profit through shipping and handling charges. As anyone knows who has sold on eBay in any quantity, there s quite a bit of physical labor involved in carrying, photographing, editing, packing, and shipping. A handling charge is reasonable as long as you don t make it excessive. Personally (this is your author speaking), I try to keep handling charges to $1 to $2; anything more could be considered gouging by your customers and might get you some negative feedback. Alan s shipping charge for this single item breaks down like this.
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Weight: approx. 6 oz. Shipping cost, USPS first-class envelope: $1.52 What Alan charges: $2.50
As you can see, Alan makes an extra dollar on the sale through shipping. And on an item that sold for $3.50 to begin with, that s a 30 percent bonus. For many sellers, shipping charges cover the cost of packing materials, which can be expensive. For other sellers, shipping and handling bonus profits are the only thing that make an eBay sale worthwhile particularly if you start the bidding out at a low rate, such as 99 cents or $1, and you only get a single bid. Sometimes I ll sell a charm for a single penny, says Alan. But I ll make it up in the shipping and handling end. I also sell screen protectors for the Handspring Treo 650, and there s a little more profit in that than a 10-cent or 20-cent charm. For international sales (and he has many of them), Alan ships Global Priority Mail for the most part. Anything that s big or expensive I ship only through FedEx, he says. A lot of overseas people like Disney charms, and everyone has to pay $6 shipping for those.
CHAPTER 4: Think and Act Like a Businessperson
There s an important tip buried in Alan s last quote, and I don t want you to miss it: he sells things that have a U.S. affiliation and that are in high demand overseas because they re simply harder to find there. The classic example is Levi s jeans: if you can find a size or variety (such as the 501 jeans) that are in demand by bidders in Europe and elsewhere, you ll get more sales and higher bids. Don t be reluctant to ship worldwide; some of your most dedicated customers are likely to be there, and they re willing to pay what might seem like high shipping costs just to find something they can t locate at home.
I Don t Put Much Stock in Being a PowerSeller
When you talk to Alan, you notice that he downplays the fact that he is a PowerSeller, and that he typically falls into the Gold ($10,000 per month) or Platinum ($25,000 per month) levels. These kinds of figures impress you and me. But while I m sure he s happy with his level of financial success, that s not his overriding concern as an eBay seller. In other words, he isn t obsessed with money. He s obsessed with something that s also of great value and that can only be found on eBay: feedback. Right now I m a Platinum PowerSeller; float in between Gold and Platinum, he says matter-of-factly. I sell 1,500 items a week, sometimes 2,000 items. I don t really put too much stock in being a PowerSeller. I always try to keep a sales goal; being a PowerSeller gives me the phone support I need from eBay. To be a Titanium PowerSeller doesn t mean anything. That s just a gimmick eBay has. People think that s something to aspire to. Put it this way, somebody who sells 10 items a month can be just as good of a seller. Your feedback makes you a good seller. Accordingly, he admires sellers who have high feedback ratings Jay and Marie Senese, who (at this writing) have a feedback of more than 236,000 under the User ID jayandmarie; and Jonathan Gariss of Gotham City Online, who has a feedback level of 91,000 under the User ID gothamcityonline. What matters about the PowerSeller designation is not the dollar amount you pull in but the fact that you are selling a substantial quantity of items and providing buyers with good customer service, he says. I try to give the best customer service I can and the best turnaround times I can. Usually the day I receive payment, everything goes out the next day. The desire to send out everything as soon as you receive payment is a double-edged sword. PayPal, for instance, gives you the ability to receive payments virtually minutes after a sale ends. But as soon as those payment messages come in, you ve got to think about printing invoices, sealing
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