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Hiring a Designer: A One-Time Expense Yields Rewards for Years to Come
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When you re creating stationery or business cards, or even a web site, it s natural to think about hiring a professional graphic designer to help you out. Robert Zanger wanted a designer to create a logo, a look for his store, and a standard listing template. He hired a popular designer named Debbie Levitt, who owns As Was design (http://aswas.com, shown in Figure 5-5), to do the work. It cost a few thousand dollars, but it was a one-time expense, and it will reap rewards for the foreseeable future, he says. Making your site give people the impression of a professional, large corporation gives
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FIGURE 5-5 Robert Zanger hired this eBay design and marketing specialist to create a professional look for his store.
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confidence to bidders. I have had people come into my store and say, I thought you had a hundred workers and you were a huge company. One benefit of having a predesigned template is the ability to simply drop in photos as needed. Some items only need a single photo, but others require three or four because they are large in size or have many different features (or different areas of wear or damage that need to be shown to prospective buyers). The DRESS SUITS site gets as many as 1,500 new items a week; that s thousands of separate digital images that need to be processed. Because he doesn t have to worry about designing each description from scratch, Zanger is able to take many of the images himself. I take the zoot suit pictures, he says. (See Figure 5-6 for an example.) For the items that are just being relisted, I re-use photos. These include single-breasted suits (13 colors, all sizes), double-breasted suits (13 colors, all sizes), tuxedos, and hats. Some pictures of school uniforms that have
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been taken professionally come from the company that does my sales catalog. A one-time investment reaps rewards for years to come.
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FIGURE 5-6 Zanger uses stock photos from a catalog and a predesigned layout to reduce the work involved in taking and posting thousands of images.
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To store thousands of image files at a time, a sizable amount of computer storage space is needed. If each image is 20K to 50K in size, for instance, 30MB to 60MB of computer space would be needed for just one week s worth of sales in the DRESS SUITS store. Where are all of those photos stored I use Marketworks, says Zanger. Marketworks is just one of a number of companies that you could use for your auctions. Among them are ChannelAdviser (http://www.channeladvisor.com) and Vendio (http:// www.vendio.com). These companies make everything easy: once your auction is set up, you can basically put the auction on again as easily as checking a box or you can have the auctions automatically go on at certain times.
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Where Do You Find a Web Designer
Lots of people do web design. When you re thinking about having someone design your eBay Store or your eBay sales descriptions, the logical place to start looking is on eBay itself. A number of eBay sellers who have done their own web design are willing to design others sales as well. Do a search on eBay for web design. You ll turn up pages and pages of CDs, books, and even prepackaged web designs. If you change the search terms to web design service, you ll turn up a few individuals who are offering their services on eBay itself. You can also find designers on eLance Online (http://www.elanceonline.com). This innovative web site enables you to solicit bids for designers work. You post a notice on the site stating your needs, and contractors respond with bids for your particular job. You can choose to take the lowest bid, or you can pick another bidder who might not have the lowest bid but who offers more experience or other qualities that impress you.
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