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Where do you find trade shows Convention center web sites don t always tell you the whole story. A search for the term trade show might turn up a list of conventions around the world, but it won t get you a list of shows in your area. What do you do Here are some suggestions:
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Newspapers Your local Chamber of Commerce Convention bureaus in large cities where conventions are commonly held, such as New York City, Las Vegas, and Chicago Any newsgroups (see http://groups.google.com) related to your area of interest
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In addition there are a few web sites. TSNN (http://www.tsnn.com) calls itself The Ultimate Trade Show Resource. A search form on the site s home page lets you search for upcoming shows around the world by type of industry, date, or location. If you are involved in a particular category, you might be lucky enough to find a web site that tracks trade shows in that area; for instance, Apparel Search Company has a trade show search page at http://www.apparelsearch.com/trade_show.htm. But Ava and Linda Conoval stress that these indexes aren t comprehensive, and you have to supplement web-based research with some looking on your own in newspapers and other venues.
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CHAPTER 5: Identify Sources of Merchandise
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spots something interesting, he or she can phone back to the partner at the computer, who can research whether or not the items sell on eBay, and if so, how much they sell for. Ava Conoval suggests avoiding the big corporations displays and focusing instead on smaller, hungrier vendors. When you go to these big shows, you don t have to go to the Kodak booth or the Sony booth, she says. There are hundreds of people who sell their products on eBay. We went to some small vendors that not many people know about, especially on eBay. They are really nice. Not many people carry them. That s what you want you want to carry the product that a thousand other people aren t carrying. A glance at the products being sold on the MemoryQueens eBay Store (shown in Figure 5-8) indicates that they sell a mixture of the well-known companies products as well as those of the small companies.
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FIGURE 5-8 The MemoryQueens mother-daughter team focuses on items from both small and large vendors.
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You Have Cash Outlays Just Like Any Other Business
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It doesn t cost any money to register yourself with eBay, but you do have to incur some expenditures when you want to sell. Where do PowerSellers find the money In an ideal world, you d generate income from sales, and you d pay as you go, purchasing new merchandise to sell with the proceeds from previous sales, without piling up debts. But in order to achieve PowerSeller status, you have to complete a large number of transactions every week, for months or years at a time. What separates the Conovals from other, more casual eBay sellers is that they continually try to build up volume. You build up volume by taking a risk you gain the ability to make a large-scale purchase of inventory by obtaining a loan or going into debt. If you have a business already and you are able to take out a business loan, you re in good shape. If not, you may want to consider taking out a home equity loan, or making use of your credit card. In the two years we ve been in business, we ve gone up a learning curve, says Linda Conoval. We didn t have success right away. We kept going, and we learned from our mistakes. It took time. We tried new ideas, we borrowed some money, we spent more money, we made more money. The more money you put into your business, the more opportunities you will have. Linda suggests getting a home equity loan or a loan from a relative anything that will enable you to purchase more stock so you can resell it and make it back. Get an American Express card, she says. They make you pay your bill in full. They will let you buy $10,000 worth of stock. You turn it around within 60 days, then you can pay it all back. This professional way of thinking about funding is all part of moving from being an amateur to being a businessperson. Before you can even think about getting a loan, you need to set up the basics to establish your eBay business. Consider the following:
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Business name Tax ID Your eBay User ID Your eBay Store Some inventory to get your store started Employees
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