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Tony Cicalese is based in Florida, but he roams the country to find CDs. Why One reason is that he s looking for specialty items that overseas music enthusiasts can t find easily in their own countries. In fact, international buyers make up about half of his business, with Japan, Germany, and Britain acting as his largest markets. The special DJ versions and remixed versions of the music he finds are in great demand abroad. The demand generates monthly sales that approach $10,000. The main reason I look for merchandise I can sell abroad is to reach bigger markets, he says.
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Open an Overseas Store
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A few of the largest and most successful eBay sellers have taken a big step in order to reach customers overseas. They ve decided to open up a whole new eBay Store and locate it in one of eBay s worldwide locations. You met one of these sellers in 1 Phil Leahy, who runs Entertainment House eBay Stores in his home country, Australia, and in the U.K. version of eBay (http://www.ebay.co.uk). When I spoke to David Yaskulka, who operates Blueberry Boutique, he was in the process of opening a new store in Australia to complement his existing one in the U.S. There are many buyers outside the U.S. who simply like seeing their auctions listed in their native currency. When you list in a store that s hosted overseas, you can provide more details particular to their market. If an Australian citizen goes to eBay.com in the U.S. they do buy from us, and we have lots of customers from Australia. But they need to figure out the purchase price and shipping to some extent. When an eBay seller sells on a native site (such as Australia) everything would be in local currency. We ship to hundreds of countries around the world. People ask what will customs be, what will VAT be, and we don t know immediately; we have to look it up. When we open an Australian store, we will know the answer to that question for customers who live in Australia.
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CHAPTER 6: Reach the Widest Possible Audience
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When you re looking for merchandise yourself, keep in mind that buyers in the U.K. and other overseas countries might not have access to them. You typically find interest in Levi s jeans and Converse All-Star Made in U.S.A. vintage shoes outside the U.S., for instance. It s worth searching through eBay s completed auctions to see which items in your own category of choice typically sell to bidders in other countries.
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eBay s completed auction database typically gives you only about the past two weeks worth of sales. If you subscribe to Andale s Price Grabber service for $3.95 per month, you gain access to the past 30 days worth of auction results on eBay, plus detailed charts that suggest the best starting price, the best day to end the sale, and other
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When you re starting out as a seller, don t try to do everything on your own. Find a knowledgeable seller to help you, either as a Trading Assistant or someone you consult on the eBay discussion groups. You might be able to collaborate with sellers in your own geographic area to share photography equipment and storage space. You get more attention for your merchandise by opening up an eBay Store, where listings typically cost less than 10 cents each, and sales descriptions are listed on Google. Be sure to add as many keywords as possible to your sales descriptions to maximize the chances that they ll turn up in a set of eBay search results. Consider placing a bid on specific keywords that buyers would enter to find what you have for sale. List your eBay Store with Google s retail shopping search engine Froogle, and consider placing ads with Shopping.com or BizRate, too. Try to find unusual versions of your merchandise that people in your home country can t find, and if you want to reach buyers overseas, be sure to specify that in your auction listings.
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