vb.net barcode generator free 7: Diversify Your Business Presence in Software

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CHAPTER 7: Diversify Your Business Presence
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FIGURE 7-3 Hardin also has a presence online through his eBay franchising business, eSAVz.
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but without having to pay the large franchising fees levied by well-known auction franchisers. We re targeting a lot of people who are already Trading Assistants on eBay, because they already have a working knowledge of eBay. We re giving them a branded name that will enable them to sell across the U.S. and internationally, too. We help people with everything from getting their licenses and deposit fees taken care of to how to ship. We offer three tiers of eBay stores: a retail drop-off store, doing fulfillment for local retail stores, and fundraising for nonprofit groups. We help all of them find merchandise to sell, and give them phone support plus many more services. We don t charge the big fees up front, but we do take a percentage of each sale on the back end.
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Several of the sellers in this book give back to various communities by donating their time and expertise. In 9 you read about David Yaskulka, who consults with nonprofits to help them conduct fundraisers on eBay. In 6 you meet Tony Cicalese, who donates a percentage of his sales to benefit organizations that fight AIDS. Hardin and his daughter Shelly (who is the Marketing Director for Shoetime) and their staff and employees are all active supporters and members of PESA (Professional eBay Sellers Alliance). They were at the forefront of a fundraising effort that raised over $15,000 for the Disabled Online Users Association (DOUA). They were also involved in sending much-needed aid to the victims of Hurricane Charley in Florida. PESA also raised $11,000 in part by auctioning off the chance to accompany eBay North America President Bill Cobb on an amusement park ride for $4,000 to benefit NetSmartz, an organization that teaches children and their parents how to protect themselves from online predators. eSAVz and their franchise store Zeas eSAVz are presently raising money for Habitat for Humanity to help the Katrina disaster relief through the eSAVz cooperation. Such work has a benefit in and of itself: It s just a good thing to do. But it can also increase your exposure on eBay, build new contacts, and boost your reputation. And all of these things are likely to help your business.
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Anyone who knows David Hardin knows how open he is with his views and his knowledge. In any gathering, he s surrounded by people. He gives plenty of interviews to writers like me. Such networking is an important part of reaching out and improving your business, he says. I think somebody once said, I don t care what they say about me as long as they re talking about me. It s hard to succeed in online business today without networking. You need to have friends in a lot of places. People help me, so I feel I should help other people. If I learn from someone and don t pass on what I ve learned, that knowledge is going to die, and things will never get better.
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Open a Brick-and-Mortar Store: Ellen Navarro and Amy Mayer
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In eBay s early years, brick-and-mortar sellers moved to eBay in order to find new customers. Some grew so successful that they were able to close down their storefronts and sell on eBay full time. Other store owners, such
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CHAPTER 7: Diversify Your Business Presence
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as antique dealers, keep themselves afloat by supplementing their street traffic with eBay-generated revenue. Ellen Navarro and Amy Mayer have experience in the traditional world of retail sales; they met while working at a high-end women s boutique in Chicago. They became friends and decided to go into business together. Originally, we thought of opening an online clothing boutique, says Navarro. Then Amy s husband heard about eBay drop-stores. At the time, there were only a handful of them around the country. We thought, There s a real need for this; we ll give it a try.
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