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To keep things fun and make important bits of information catch your attention, we ve developed some special elements that will help you get the most out of this book:
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About the Seller Each seller profile includes a short bit of boxed information that provides their name (or names), the URL of their web site or eBay Store, and what they sell on eBay. More Info An additional bit of information that expands on the procedure or point made just before it. Note A key take-away or point to remember so you can be a better seller. Caution Errors and pitfalls to avoid from those who fell into them and want to save you the trouble. Short Cut Time-saving tips and handy URLs to remember. Money Maker A proven money-making idea or strategy. Tip Alternative ways of doing things and helpful resources.
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Within the text, you ll also find words in special formatting. New terms are in italics, and URLS are in bold. By the way, eBay s site is changing all the time, so don t be surprised if a web page or service doesn t look exactly the same as it does in the book. Often that just means they have added new features or functionality since this book was published, which is usually a good thing. If a web page isn t where the book says it should be, try entering only the site name (such as www.ebay.com) or if that doesn t work, try searching for the topic on Google or some other search engine and you will likely find what you are looking for.
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I hope you enjoy reading this book as much as I enjoyed writing it. Hopefully it will expand your idea about how far you can go with eBay selling. One of the best things about selling on eBay is that it can take as much time as you want; the more time and energy you spend on your sales, the more money you are likely to make. All you need is some inspiration, a lot of perspiration, and more than a little confidence. If you know of other ways to ramp up your eBay sales that I haven t covered, or if you want to share your own success story, I d like to hear from you. E-mail greg@gregholden.com to share your eBay sales experiences and best practices.
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From Penniless to PowerSeller: Carving Out a Niche
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Copyright 2006 by McGraw-Hill Companies. Click here for terms of use.
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I first met Phil Leahy at a gathering of eBay PowerSellers. At the time, he wasn t talking about things like profit margins, seller s fees, or the latest tools for automating his sales. He was eagerly running around a crowded dining hall, hooking up audio equipment and hauling around boxes full of compact discs. Smiling his toothy blond Australian surfer-boy grin, he started to spin music. He brought out funny hats; he put them on his friends, and they all started moving around the dance floor. He was clearly in his element: playing music, entertaining, and helping other people have a good time. Before long, the place was rocking. It doesn t take much imagination to figure out what Phil Leahy sells on eBay. He proudly proclaims, on the home page of his eBay Store (http:// stores.ebay.com.au/ENTERTAINMENT-HOUSE), that his company is a large-volume seller of DVDs and CDs on eBay Australia and eBay UK. He s selling products he knows and loves himself.
Trying to Do One Thing Well: Entertainment House
That s the thing about PowerSellers: The moment you start talking to the most successful sellers on eBay, you realize that they all have one thing in common they have a focus. They don t try to sell or do everything. They may have a dozen or two different product lines, but all of those products fall into the same general niche category. Often, the type of merchandise they sell is something they have sold in the offline, brick-and-mortar world, something they collect, or something they own and use themselves. But fundamentally, successful eBay sellers love to find customers, make sales, and generate income for the eBay businesses they ve created. It was a natural progression to sell on eBay, says Phil. You might say I ll sell anything. Today, Phil Leahy is one of the most successful PowerSellers on eBay, and a highly regarded member of the Professional eBay Sellers Association (PESA), a membership coveted by many eBay members. But things didn t always go smoothly for Leahy, who lives in South Melbourne, Australia. In fact, his success on eBay followed some failures from which he was able to rebound in dramatic fashion. I used to operate a network of FM radio stations in Australia. We tried to beat the government at its own game by getting around the rules. We had the government against us, chose the wrong satellite company, and I went broke. That s how I ended up on eBay in July 2002. I came back to Melbourne with my tail between my legs.
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